A “digital collectibles” tab will appear on creators’ timelines, allowing for Facebook NFTs to be seen. Head of Meta’s technical program department Navdeep Singh tweeted screenshots of NFTs on the creators’ pages. These artists can now cross-upload between Facebook and Instagram, marking the first step in the mainstream grabbing of the Metaverse.
Instagram’s NFT and Spark AR collaboration is currently undergoing a test server for a select few groups.
NFTs on Facebook are One Step Away
A Facebook representative informed TechCrunch that NFTs would be gradually introduced on the network, starting with a few creators in the United States on June 30. In May, CEO Mark Zuckerberg announced that Facebook had begun trialing NFTs on Instagram and that the company would anticipate a grand welcome. He also stated that other Meta-owned applications, including WhatsApp and Facebook Messenger, will soon feature NFT display abilities.
Instagram last week launched an open beta of its NFT testing to users outside of the US. The feature allows Polygon and Ethereum-based NFTs to be displayed, with a subsequent inclusion of Solana and Flow NFTs.
A New Phase for Meta
In October 2021, Facebook was relaunched as Meta. It’s made a lot of efforts to go after the Web3 market, but not all of them have been successful. In the following months, Meta abandoned its plan to create the Diem stablecoin, following solid resistance from regulators worldwide.
In the second quarter of 2022, Meta applied for a trademark on the Meta Pay payment system. On June 22, Zuckerberg stated that the service would be phased out and removed. Facebook founder Mark Zuckerberg revealed on his show that Meta Pay would be accessible on Facebook, Instagram, WhatsApp, and Messenger. According to a Facebook spokesperson, however, Meta will not directly convert NFT posts into NFTs at the moment.