- The Boss Beauties x Barbie collection features Barbie in a variety of professional roles, such as CEO, game developer, astronaut, beekeeper, and doctor.
- Each pack of collectibles costs $25 and includes cards of different rarity levels, which come with additional perks.
- The collaboration aims to simplify the entry of women into the world of Web3, with an easy check-out process and low price point.
Mattel, the world’s leading toy manufacturer, has recently partnered with women-led Web3 media and entertainment brand Boss Beauties for an exciting project – the launch of virtual collectibles celebrating Barbie’s diverse career portfolio. This collaboration, which comes as part of Barbie’s journey into the metaverse, aims to honor the iconic doll’s extensive career path, with over 250 roles since her creation.
The Boss Beauties x Barbie collection, launching on MattelCreations.com, is a perfect blend of the signature style of Boss Beauties and the iconic Barbiecore™ look. The collection features a variety of Barbie’s professional roles, such as CEO, game developer, astronaut, beekeeper, and doctor, among others.
“Barbie can be anything, and so can you,” says a tweet from Boss Beauties, highlighting the central message behind the collaboration: empowerment and limitless potential.
Bridging the Gap Between Real and Virtual Worlds
The virtual collectibles in these packs reflect 13 of Barbie’s 250+ careers. Each pack, priced at $25, includes two “Common” cards and one “Uncommon” card. The fourth card will be from one of the other four rarities: ‘Rare,’ ‘Super Rare,’ ‘Ultra Rare,’ and ‘Exclusive.’ The rarities are connected to their framed borders and career outfits, all inspired by real-world Barbie fashions.
The collection offers more than just a digital experience. Each rarity level provides additional perks. For instance, ‘Super Rare’ collectibles grant owners a Career Sticker Pack, ‘Ultra Rare’ offers a Barbie Career of the Year Doll Set, and ‘Exclusive’ gives access to the ongoing ‘World of Barbie’ exhibition in Los Angeles.
Moreover, owners of these virtual collectibles can participate in ‘Career Conversations,’ featuring women working in the professions represented in the collection, thus blurring the lines between the virtual and the real world.
A Step Towards a Web3 Future
This collaboration marks a significant step toward introducing women and girls to the world of Web3. With an easy check-out process and a low price point, Mattel and Boss Beauties aim to simplify the entry of women into this digital world.
The virtual collectibles are minted on Flow, a platform that utilizes a proof-of-stake consensus mechanism, which has been proven to consume less energy than the proof-of-work consensus mechanism.
In the spirit of the project’s mission, Mattel and Boss Beauties are donating $250,000 to the Barbie Dream Gap Project and the Boss Beauties Foundation, further emphasizing their commitment to empowering women and girls worldwide.
The Boss Beauties x Barbie collection is not just a set of virtual collectibles. It’s a celebration of the limitless potential in every girl and woman, a digital salute to the numerous careers Barbie has undertaken, and a step towards a more inclusive digital future.
