- Fox Corporation launched a new blockchain platform called Verify to track, verify, and license media content used by AI firms. The goal is to authenticate truth as AI-generated content spreads.
- Verify uses blockchain technology to cryptographically sign and log Fox media content like articles and images. This allows consumers to verify source and authenticity.
- Verify represents an innovative blockchain solution to emerging challenges around AI-generated misinformation. It future-proofs Fox content and cements their position as an innovator.
Fox Corporation, the media giant behind brands like Fox News and Fox Sports, has collaborated with Polygon Labs to launch a new blockchain platform called Verify. This platform aims to transform how media content is tracked, verified, and licensed in the age of AI.
What is Verify?
Verify is a blockchain-based platform that cryptographically signs media content to prove provenance and authenticity. It also negotiates licensing deals for Fox media content used by AI firms.
According to Polygon Labs, Verify has already amassed nearly 90,000 pieces of signed content across Fox brands. The goal is to distinguish truth from lies as AI-generated content proliferates.
How Verify Works
Verify leverages blockchain technology to sign and track media content. Individual pieces of content, from articles to images, are logged on the Polygon blockchain.
This allows consumers to verify the source and authenticity of content spread online. It also enables Fox to license its intellectual property to AI firms in a transparent way.
The Future of Media
Verify represents an innovative use of blockchain to solve emerging challenges in the digital media landscape. As AI tools create new opportunities for misinformation, Verify’s content authentication offers a path forward.
Other media firms can now use Verify to register and track their own content. This paves the way for widespread adoption of blockchain-verified media across the industry.
For Fox Corporation, Verify cements their position as an innovator. By collaborating with Polygon, Fox is future-proofing their content and brand value for the AI age.
