With the quiet merger of Nike And RTFKT back in June of 2021, many die-hard fans or sneakerheads didn’t hear the news as it flew under the radar. At the same time, the community from Web3 did notice the merger, as it is now clear that Nike wants to establish itself in the NFT market. Some estimate the cost of the RTFKT acquisition for Nike to be around 1 billion dollars.
Nike is a cultural influence, so the company wants to reproduce its power in the digital world through Web3. With the collaboration of Nike and RTFKT, many speculate that the hype surrounding the new Nike NFTs is nothing more than exaggerated statements and claims that are not meant to be taken seriously.
How Nike’s Influence Is In The NFT Market
Whenever a significant brand joins a new territory or market, it must come in with considerable force to create attention and promote its new product line. Nike did that by releasing a new line of NFTs back in February of 2022.
Many sneakerheads and Nike fans agreed that the crossover between NFTS fans and sneaker fans would happen. With the acquisition of RTFKT, Nike has released a collection of officially licensed digital sneakers into the NFT market. The collection is called the CryptoKicks NFT collection.
When Nike acquired RTFKT, it came with the CloneX NFT avatar collection. The CloneX collection was released a month before the Nike and RTFKT merger was made public.
Other Major Brands In The NFT Market
The virtual world is becoming a hotspot for major brands to sell digital assets. With big brands using their prior reputation and success to market their profits, the digital market is becoming more influential in today’s society.
Some big brands currently in the Nft market include Samsung, Mcdonalds, Coca-Cola, and Adidas, the most significant major brand in the NFT market. Fashion brands are the most common powerful brands joining to sell digital versions of their clothing or shoes.
What is The CloneX Avatar Collection?
A CloneX avatar collection is a group of 20,000 3D NFT avatars, and these avatars are called “Clones.” These NFTs are considered a turnkey type of NFT, meaning everything is set up for the metaverse. Each of these clones costs around $12 000, with the prices seeming to be stable as of writing this article.
The 20 000 versions of the CloneX avatars are divided up into one of eight categories or “Dna varieties.” Roughly half of the avatars are considered humans. 30% are robots, and 20% are made up of angels, demons, reptiles, and the undead. Some human varieties have the trait called “vitiligo,” the same skin trait the famous Michael Jackson had. But unlike the late King of Pop, these NFT avatars embrace this skin trait and wear it proudly.
The last two categories of these NFT Clones are considered their rarest variants. To begin with, you have the Murakami clones. The Murakami clones are designed with the Japanese pop artist going by the same name. This collaboration happened in late 2021. With Murakami’s influence, this NFT project went from a good idea to a “potential funnel for mainstream NFT adoption.” These clones are called the Murakami clones.
The second rare type of clone variant is the alien variant. The alien variant is scarce, with only 0.15% of all clones in circulation being the alien variant.
Should You Buy a CloneX Avatar NFT?
With the ability to buy a partial part of the NFT as an investment, you may not enjoy the full extent of the planned utilities of the said avatar. It will just act as an investment for you. One of the main goals of the CloneX avatar is to create a way for everyone to express themselves in the virtual world. The inclusion the clones offers goes beyond race, gender, and sexuality. As the world is moving towards a more digital-inclusive world, investing early in these NFTs may benefit the future.
As with all investments, there are risks in buying anything, as the market constantly fluctuates.