- Tesla has started delivering the long-awaited Cybertruck to customers, beginning with a small group in Texas. The polarizing electric pickup has an angular, armor-plated design.
- The Cybertruck will start at $69,990 for the dual motor AWD trim arriving in 2024. Range is 250-340 miles. Performance and towing capacity vary by model.
- While generating buzz, the Cybertruck’s unconventional styling and niche appeal raise doubts about its mainstream viability versus trucks like the F-150. Its success remains uncertain.
After years of hype and delays, the polarizing electric pickup truck has reached its first customers. Elon Musk delivered the angular, armor-plated Cybertruck to a small group of buyers at a low-key event in Texas. While Musk is promising an exciting electric future, the truck’s unconventional design and niche appeal raise doubts about its mainstream viability.
Pricing and Specs
The Cybertruck will start at $69,990 for the dual motor AWD version arriving in 2024. The cheapest single motor RWD model is delayed until 2025 and will cost $59,990. Range spans 250 to 340 miles. Performance ranges from 0-60 mph in 6.5 seconds to an insane 2.9 seconds in the tri-motor variant. Towing capacity is 7,500 to 14,000 pounds.
First Drive Impressions
Musk and Tesla’s chief designer Franz von Holzhausen drove the first production Cybertrucks through a short parade lap at the event. They demonstrated the truck’s toughness by hitting the windows with a baseball, showing the glass had improved since the infamous 2019 mishap. Attendees were able to take brief test drives as well.
Tesla faces difficulties ramping up Cybertruck production to mass-market levels. The unconventional stainless steel body is extremely hard to manufacture. The distinct styling could also limit appeal beyond Tesla’s loyal fans. Competition is heating up in the electric truck segment from the likes of Ford, Rivian and GM.
The Cybertruck’s Success Remains Uncertain
While generating buzz and deposits, it’s unclear if the Cybertruck can find mainstream success. Its spaceship styling and limited production volumes suggest it won’t meet traditional truck buyers’ needs. The Cybertruck seems destined to be a halo product for Tesla rather than a high-volume profit generator like the F-150 is for Ford. But it will still thrill Tesla fans eager for the future today.