- SBI Group now lets users redeem credit card points for BTC, ETH, and XRP—but only up to ~$13.
- Though small-scale, the move reflects rising crypto adoption across Japanese corporations.
- Japan’s economic climate and corporate sentiment could pave the way for broader Web3 integration.
Japan’s SBI Group just made a move that’s got some folks in crypto perking up—sort of. They’re letting users redeem credit card points for Bitcoin, Ethereum, and XRP. It’s not exactly a moonshot, more like a soft nudge toward adoption. Still, the move feels symbolic, especially coming from a big name like SBI.
For now though, don’t get too excited. The program’s extremely limited—you can only grab about $13.64 worth of crypto at a time. Yeah, you read that right. It’s more of a proof-of-concept than a gamechanger, but maybe that’s not the point here.
Crypto Rewards on Credit Cards Go Global
SBI’s move follows a wider trend we’re seeing globally. Credit card companies are getting cozier with crypto. Coinbase is buddying up with Amex. Bitget’s wallet has plans of its own. Now SBI, which manages over $214 billion in assets, is tossing its hat into the ring. But instead of cash back or air miles, users can now swap APLUS credit card points for a bit of BTC, ETH, or XRP.
SBI’s VC Trade division made the announcement, saying it’s the first time crypto has been added as a redemption prize for these kinds of points in Japan. Big statement, small scale. You need 2,100 points to get ¥2,000 worth of crypto, which shakes out to less than fifteen bucks. And with the yen pretty weak lately, that buys even less in dollar terms.

Still, Symbolism Matters
Let’s be real—it’s more gimmick than revolution right now. SBI hasn’t shared much about how the assets will be held or delivered, either. No word on custody or whether users get to transfer their tokens out to personal wallets. So, yeah, some unanswered questions hang in the air.
That said, the message is clear: crypto’s creeping into mainstream finance in Japan. And this tiny gesture could lead to bigger things. Japan’s economic situation isn’t exactly booming, which might explain why both retail and corporate players are warming up to digital assets. Crypto’s becoming more attractive by the day over there.
A Small Step, But a Telling One
Even if this credit card rewards program doesn’t turn heads right away, it’s still a signal worth noticing. Japanese firms, including SBI, seem more open to crypto lately. That kind of sentiment shift can lay the groundwork for broader adoption—and maybe even looser regulations down the road.
So, while swapping a few credit card points for pocket-change crypto won’t change your life, it might be a glimpse at where things are headed. As always in this space, small moves often lead to much bigger ones.