- Yuga Labs sold the Meebits NFT collection to MeebCo, allowing the new firm to focus on expanding the brand and community engagement.
- Meebits introduced “Bits,” a rewards system for OpenSea traders, with royalties split between MeebCo and project development.
- Yuga Labs is doubling down on Otherside and Bored Ape Yacht Club, shifting its focus after a 2023 restructuring.
Yuga Labs is moving on from Meebits. The NFT powerhouse just sold off the Meebits collection and its intellectual property to a new firm called Meebit Company (MeebCo), which is set on revamping and expanding the brand.
MeebCo’s Plans—More Than Just a Simple NFT Collection
The new owners aren’t just sitting on the IP—they’re planning to breathe fresh life into Meebits, with a focus on:
- Creative expansion of the collection
- Community engagement & brand development
- New merch & collaborations
And while Yuga Labs is stepping away, Meebits will still have a presence in Otherside, Yuga’s metaverse project.
New Rewards System—”Bits” Incentivizes Meebits Trading
Meebits has also rolled out “Bits”, a new rewards system for traders on OpenSea.
- Users earn Bits points for trading Meebits.
- Royalties from OpenSea trades will be split between MeebCo and the project’s future development.
According to MeebCo CEO Sergio Silva, the goal is to honor Meebits’ Larva Labs roots, while integrating cutting-edge tech and real-world collaborations.
“We’ll cement their place in digital art, NFTs, and connected objects.”
Yuga Labs Doubles Down on Otherside & Bored Apes
This move isn’t surprising—Yuga Labs has been laser-focused on Otherside since its 2023 restructuring and layoffs.
- They acquired Moonbirds and are integrating it into Otherside.
- They’re prioritizing brand partnerships and metaverse development.
For Meebits? The project is in new hands, but with backing from crypto venture firm 1confirmation, it looks like it’s just getting started.
