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Home CRYPTO

Yoni Assia of eToro Cites Bitcoin ETFs, User Experience as Crypto Growth Catalysts

by BlockNews.com Team
December 1, 2023
in CRYPTO, FINANCE, INVESTING
Reading Time: 2 mins read
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  • Bitcoin ETFs could encourage institutional investment and legitimacy, supporting crypto prices like when Bitcoin briefly surpassed $35,000 amid ETF excitement.
  • User-friendly investing platforms and integrating crypto into diverse portfolios is vital for retail adoption according to Assia, with lower-middle income countries showing strong recovery.
  • Understanding Bitcoin’s inherent value as censorship resistant, like gold, will drive long-term adoption over 10 years, likely leading to higher prices and global significance.

Cryptocurrency adoption has slowed after last year’s crashes, but some key factors could drive further growth according to eToro CEO Yoni Assia. Institutional interest through Bitcoin ETFs and ease of retail investing is crucial for expanding the crypto user base.

Institutions Warming Up To Crypto Via Bitcoin ETFs

Assia believes Bitcoin ETFs align with institutional investors’ existing frameworks, making it easier for them to enter crypto. The availability of ETFs adds legitimacy and could support Bitcoin’s price. Bitcoin briefly surpassed $35,000 in October amid excitement around ETF approvals.

User Experience Vital For Onboarding Retail Users

Meanwhile, user-friendly investing platforms and crypto’s integration into diverse portfolios are key for retail adoption per Assia. Crypto should become part of a holistic investment portfolio including stocks, yields, and commodities. Despite decreased grassroots adoption, lower-middle income countries saw the most recovery signaling strong prospects.

Long-Term Bitcoin Adoption Driven By Understanding Its Value

Assia believes understanding Bitcoin’s censorship resistance drives long-term adoption. More people will see its value like gold and other commodities. In 10 years, Bitcoin will likely have higher prices and greater significance globally.

A Positive Outcome May Happen

While crypto adoption has slowed after last year’s crashes, Bitcoin ETFs catering to institutional investors and easy-to-use platforms targeting retail present opportunities for growth according to eToro’s CEO. Crypto is still an emerging asset class, but broader understanding of Bitcoin’s inherent value will drive adoption over the long run.

Tags: Bitcoin ETFeTorogold
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