- Trump Media has announced a $2.5 billion plan to build a Bitcoin treasury through stock sales and convertible notes.
- CEO Devin Nunes called Bitcoin a “crown jewel” asset meant to protect the company from financial discrimination.
- The move follows Trump’s pro-crypto stance and places BTC alongside the company’s $759M in cash and short-term assets.
In a move that’s got both crypto and political circles buzzing, Trump Media & Technology Group (DJT) just confirmed a $2.5 billion deal to build its own Bitcoin treasury. The company behind Truth Social dropped the news in a press release Tuesday, calling it one of the biggest Bitcoin treasury deals ever made by a public company.
Rumors had been swirling for a while about a massive raise. Now it’s official—they’re diving headfirst into crypto.
Trump’s Pro-Bitcoin Agenda Goes Corporate
Since his 2024 re-election, President Trump hasn’t held back on his crypto enthusiasm. And now that stance is spilling into his business ventures too. Trump Media, one of the most visible companies tied to the Trump brand, is leading the charge.
According to the release, the $2.5 billion will come from a combination of stock sales and convertible senior secured notes. Not exactly a small bet.
Nunes: “This Is Our Crown Jewel”
Devin Nunes, Trump Media’s CEO and Chairman, didn’t mince words. He called Bitcoin the “apex instrument of financial freedom” and said the company’s decision to hold BTC is about more than just upside—it’s also about protection.
“This is our first acquisition of a crown jewel asset,” Nunes said. “It’ll help us defend against the kind of financial discrimination a lot of US companies are facing right now.”
Once completed, the Bitcoin stash will sit on the company’s books alongside cash and short-term investments, which reached $759 million in the first quarter of 2025.
It’s a power move. And if they follow through, Trump Media may just become the next big corporate player making Bitcoin a core part of its financial playbook.
