- PEPE surged 8.1% today and nearly 20% in July, following Bitcoin’s rally.
- Bitcoin’s test of its all-time high is fueling broader market optimism.
- PEPE may keep rising—but remains a high-risk, sentiment-driven asset.
The frog is jumping again. PEPE, the meme-powered token with a cult following, surged 8.1% on Thursday, July 10. It’s up 4% over the week, 15.7% in the past two weeks, and nearly 20% since the start of July. That’s a decent bounce after weeks of sideways pain. Still, the token is down 13.6% over the last month—so let’s not get too excited just yet.
The current surge is lining up neatly with Bitcoin’s push toward a new all-time high. As BTC flirts with the $111K level, it’s dragging the rest of the market—including PEPE—up with it.
What’s Fueling PEPE’s Rally?
Bitcoin is doing the heavy lifting here. It’s just 0.4% below its record of $111,814 and is testing $111K as of now. The memecoin mania around PEPE might just be riding on BTC’s momentum. Over the past few weeks, Bitcoin’s held strong above $108K, helped by institutional inflows—even while retail traders sat this one out.

Those ETFs? Still pulling in capital. Small wallets haven’t really re-entered the market yet, but the growing buzz around Bitcoin has clearly spilled over into altcoins like PEPE.
Could the Pump Keep Going?
Honestly, it’s a toss-up. Retail investors have been quiet, and that’s a bit of a red flag. The current rally is being propped up mostly by institutions, which isn’t always sustainable. PEPE could keep climbing if Bitcoin punches through its all-time high—but any hesitation from BTC might drag it right back down.
There’s also macro stuff to think about. The Federal Reserve still hasn’t pulled the trigger on interest rate cuts for 2025. Trump’s been slamming Fed Chair Jerome Powell, urging rate cuts to support growth. If that actually happens, it might give investors a reason to go risk-on again—and PEPE could benefit.
PEPE Still a High-Risk Play
Let’s be real—PEPE’s still a gamble. It’s a memecoin, through and through, and that means it’s driven more by hype and speculation than fundamentals. There’s always the chance traders will cash out and rotate into more stable assets, especially if the market turns.