The Meta Avatars Store has been launched by Meta, a platform that allows users to buy and sell virtual representations of themselves. It’s bringing a new form of vanity into the metaverse. CEO Mark Zuckerberg and Instagram’s head of fashion partnerships, Eva Chen, held a live broadcast.
The future of fashion is digital, said Chen. And MetaAvatars are the next step in that evolution. We’re excited to bring the Meta Avatars Store to the Instagram community, said Zuckerberg. It’s a great way to express your unique style and personality in the metaverse.
The store offers a wide range of avatars, from high-end fashion to more casual looks. There are also a variety of customizations available, so anybody can make their avatar look exactly like them.
Luxury into the Metaverse
Users will be able to create high-end clothing for their Meta avatars, which will allow them to express themselves better, according to Meta. Naturally, users can interact with each other like any social hub. The goal is to provide a more seamless metaverse experience.
The first three designers to hit the market were Prada, Balenciaga, and Thom Browne. Zuckerberg’s avatar wore several items from the lines to demonstrate them off. While acknowledging that there is much room for improvement, she expressed her delight at seeing “many brands that don’t exist in the metaverse physically,” urging luxury designers to create meta collections.
Trendsetting in the Metaverse
Mark Zuckerberg recently stated that he believes a digital fashion marketplace will help designers break into new markets and create clothes that would not have been accessible in the real world. Meanwhile, the Meta Avatars Store will soon open in the United States, Canada, Mexico, and Thailand. Shortly, more companies will be added to the store. Avatars may also wear clothing bought on Meta platforms, including Facebook, WhatsApp, and Instagram.