- Mastercard launches its Artist Accelerator program, offering free Polygon-based Music Pass NFTs with benefits for artists and enthusiasts.
- NFT holders gain access to exclusive benefits, such as an AI-powered music generator app, educational material, and a virtual showcase event.
- A diverse lineup of artists has been selected to participate, including Grammy Award-winning artist Cocoa Sarai and Latin Grammy nominee Manu Manzu.
As the world continues to embrace Web3 technologies, Mastercard has stepped into the limelight with the launch of its Mastercard Artist Accelerator program. This innovative program is set to revolutionize the music industry by offering participants free Polygon-based Music Pass NFTs. These digital collectibles come packed with benefits, providing artists with unique tools and resources to bolster their Web3 music careers.
Unlocking the Power of Web3 for Artists and Enthusiasts
Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, describes the Artist Accelerator program as a means to “deepen the experience for the music and Web3 enthusiasts.” By harnessing the power of blockchain technology, the program aims to educate and inspire artists to navigate the ever-changing digital landscape.
The Mastercard Music Pass NFT can be minted for free until the end of April, giving artists and fans access to the Artist Accelerator program. Developed in coordination with Polygon, an Ethereum scaling network, this initiative has attracted notable brands such as Starbucks, Nike, and Reddit for various Web3 projects.
Participants in the Artist Accelerator program will have the opportunity to learn from industry mentors like Polygon Head of Business Development Brian Trunzo, rapper and Zora Head of Programming Latashá, dancer and content creator Nife, Ledger Chief Experience Officer Ian Rodger, and producer/songwriter Tushar Apte. These mentors will provide invaluable insights into the world of Web3, helping artists unlock the full potential of this cutting-edge technology.
Exclusive Benefits and Experiences for NFT Holders
Holding a Mastercard Music Pass NFT unlocks an array of unique benefits and experiences designed to elevate the next generation of music. These include access to an AI-powered music generator app, educational material, and an exclusive virtual showcase event in June featuring artists from the accelerator program. Mastercard offers resources and creates a platform for participating artists to learn, grow, and harness Web3 technologies.
The Music Pass NFT is just the beginning of Mastercard’s venture into the world of non-fungible tokens. As Rajamannar explains, there is potential for other NFT drops as the participating artists learn to create their digital collectibles as part of the program. Mastercard has previously ventured into the NFT space through collaborations with soccer coach José Mourinho and partnerships with Polygon and Web3 startup Hi for customizable debit cards and NFT collectibles.
A Diverse Lineup of Participating Artists
Mastercard has handpicked a diverse lineup of artists to participate in the accelerator program. This includes Grammy Award-winning artist Cocoa Sarai, R&B singer Young Athena, Latin Grammy nominee singer/songwriter Manu Manzu, Nigerian recording artist LeriQ, and musician Emily Vu. These artists will have the opportunity to collaborate, learn, and experiment with Web3 tools and technologies as they build their careers.
Mastercard’s Artist Accelerator program is a bold and innovative step towards embracing the future of music and technology. By providing resources and educational tools to artists, the company is empowering the next generation of musicians to harness the power of Web3 and redefine the music industry. As the program unfolds, we can expect more artists and enthusiasts to embrace the world of non-fungible tokens and the boundless opportunities they offer.
