- Epic Games is launching its own mobile app store on iOS and Android later this year, charging developers only 12% commission compared to 30% by Apple and Google.
- The new store aims to compete directly against the established App Store and Google Play, as mobile platforms are a key revenue channel for many developers.
- Epic’s app store aligns with its ambitions to build an open metaverse platform, though it faces challenges trying to disrupt Apple and Google’s dominance.
Epic Games, the developer of the popular Fortnite game, has announced plans to launch its own mobile app store on iOS and Android devices by the end of 2024.
Epic Taking on Apple and Google with Lower Fees
The company said it will only take a 12% commission on app sales, compared to the 30% charged by Apple‘s App Store and Google Play. Epic revealed the news at its annual developer conference on Wednesday.
Epic’s Store Will Compete Against Established Giants
The new digital storefront will compete directly against the tech giants’ longstanding app marketplaces, which have faced increased antitrust scrutiny in recent years.
Mobile Platforms are Key Revenue Driver for Many Developers
For many game makers and app developers, Apple and Google’s mobile platforms are a major distribution and money-making channel. Epic is aiming to disrupt their dominance with its lower fees.
Battle Over App Store Commissions Ongoing
Epic is still embroiled in a legal fight against Apple over its commissions. The game maker argues app stores represent a monopoly that harms competition.
Launch Part of Epic’s Wider Metaverse Strategy
The store also aligns with Epic’s ambitions to build an open metaverse platform. The company wants to create a more interconnected ecosystem across various devices, services and platforms.
Potentially Significant Move in Mobile Industry
If successful, Epic’s app store could fundamentally shift the economics of the multibillion-dollar mobile app economy. However, it faces immense challenges trying to compete with Apple and Google.
