A Bored Ape Yacht Club holder lost 100 ETH because of treating the Ethereum Name Service domain bid as a meme. @franklinisbored on Twitter is an NFT whale with over 57 BAYC NFTs who minted an ENS domain titled “stop-doing-fake-bids-its-honestly-lame-my-guy.eth”. He used an alternate wallet for this on July 20.
It was an inside joke – a meme within the NFT community where he was attempting to trigger the EnsBidsBot to bid 100 ETH via a tweet on the joke ENS domain to mock the purpose of the Twitter accounts.
Ironically, when his ENS domain got a 1.9 ETH bid, @franklinisbored accepted it. However (and this is where things go downhill), he did not retract the 100 ETH he placed before this one.
Shamelessly, he noted this mistake in a tweet, stating he “cannot imagine anyone else putting in the effort to make.”
The ENS is a naming protocol on the blockchain to let any user mint names as ERC-721 tokens linked to crypto wallets. It was a more streamlined approach, removing the long process of sharing automated wallet address IDs.
How BAYC is Doing These Days
Despite the scary look of the bearish crypto market, BAYC as a brand is doing well. While the APE token is floating at the $5.75 price zone, BAYC has collaborated with several high-profile brands and celebrities, namely Old Navy and rappers Eminem and Snoop Dogg.
BAYC proudly presents a partnership with Old Navy to release a fashion project. Not only will they release unisex shirts, but they are also making NFT versions of the collection.
Meanwhile, Grammy-winning rappers Eminem and Snoop Dogg showed off their BAYC NFTs through their latest music video, “From the D 2 The LBC”. As of this writing, the video received 35 million views on YouTube.