- After years of delays, Apple has set a new 2028 target release date for its long-awaited electric vehicle
- Originally aiming to produce a fully autonomous vehicle, Apple has scaled back plans to instead focus on an electric car with some self-driving capabilities
- Faced with technical challenges, Apple has pivoted from the ambitious original goal of a driverless car to a more achievable electric vehicle launch in 2028
After years of delays and setbacks, Apple has set a new target date of 2028 for the release of its long-awaited electric vehicle. Originally envisioned as a fully autonomous car, Apple has scaled back plans to instead focus on releasing an electric vehicle with limited self-driving capabilities.
The Bumpy Road to Production
Apple first began developing its secretive “Project Titan” back in 2015, aiming to design and produce a Tesla competitor focused on self-driving technology. However, the ambitious project was plagued by leadership changes, layoffs, and multiple pauses in production over the years. Reports indicate Apple has struggled to perfect the autonomous driving functionality it originally envisioned.
Pivoting to an Electric Vehicle
Faced with mounting technical challenges and missed deadlines, Apple has pivoted to developing an electric vehicle with limited self-driving capabilities, which can be realistically delivered by 2028. Though less ambitious than the initial driverless car concept, an Apple-branded EV could still shake up the electric vehicle marketplace.
Cautious Optimism for 2028 Launch
While Apple has yet to officially comment on the 2028 target launch date, there seems to be cautious optimism that the tech giant can finally bring its electric car dreams to fruition. However, given the fits and starts that have characterized Project Titan so far, many are taking a wait-and-see approach regarding Apple’s shifted electric vehicle ambitions.