Altura is a project that allows game developers to utilize the power of blockchain assets without needing any web3 knowledge by providing tools, support, and infrastructure where developers can seamlessly integrate NFTs into their games or applications. By doing so, the team is bridging the gap between web3 and web2 gaming. Altura enables the interoperability of in-game items across different video games and supports quite a few of the most popular blockchains, such as ETH, BSC, and MATIC.
Their native token powers their ecosystem, ticker $ALU, which developers use to pay fees on the Altura platform and create, update and integrate smart NFTs on their marketplace.
The team behind this project currently consists of 9 people, all of whom are doxxed. Their roles range from full-stack developers to finance and social media managers. Two Co-Founders are Majd Hailat (CEO) and Maxim Sindall (COO).
Their roadmap, which extends into Q4 of 2022, is short and to the point, with a few key milestones that include a Solana compatibility implementation, a planned onboarding of 10+ games (5 every quarter) into the Altura ecosystem, and the launch of their marketplace (V2) and a gaming launchpad.
All their NFTs use the ERC1155 standard, which makes it easier to own multiple assets of the same category.
They also introduced an innovative idea to the NFT world – “Smart NFTs.” Essentially, it is an NFT that evolves as you play with it. For example, you have an in-game item, a sword you acquired as a drop from slaying a monster. That sword is at level 1 when you pick it up but gains experience the more you train with it. This way, you can level up your gear and equipment, not just your character, making your in-game assets worth more as they get leveled up.
The team reached their goal and raised $180.000 through their IDO on the 29th of April in 2021 for the price of 0.00057 per token. After that, the price was a bit stagnant for a few weeks following their launch, and then absolutely exploded in the crypto gaming bull run of late 2021, with a spike in the price of more than 30x.
The token reached a peak price of $0.42 on 11/2/2021 and has since been in a steady decline to the current price of 0.02 and a market cap of $12 million.
The supply is capped at 1 billion tokens with the following distribution:
- 15% goes to the Operations and Development
- 10% is allocated to the marketing budget
- 10% goes to the team
- 35% was sold to the public through an IDO
- 15 % was sold in a private sale
- 15% is reserved for liquidity on exchanges
This token can be purchased on decentralized exchanges such as Pancakeswap or centralized exchanges such as Gate.io.
In the documentation, they state that:
Altura aims to be an all-in-one solution for game developers to kickstart their web3 games. Aside from providing the tools to integrate blockchain-backed assets and a digital asset marketplace, Altura will provide a means of funding, launching, and getting exposure for web3 games.
Their idea of what they are trying to create is unique and tailored more to developers than gamers or NFT investors. It is a niche within crypto and NFT gaming that is specific in its focus. This has its drawbacks, as it is not yet known just how desirable their services will be in the future as metaverse reaches mainstream adoption. The extensive gaming studios or other developers could achieve this on their own. That being said, their approach to the space also has an obvious upside since there is no competition in this area of NFT development. Their recent partnership with Punks also firmly solidifies their presence within the metaverse.
Back in the day – specifically in the crypto gaming bull run of late 2021, this coin was one of Alex Becker’s favorites and thus heavily shilled, not just by him but others as well, resulting in a price spike that was very steep, but also short-lived.