- Visa launched a new global AI advisory practice as part of Visa Consulting & Analytics to provide insights on using generative AI
- Visa has a 30-year history with AI and the new practice comes alongside services to help clients understand generative AI’s potential
- The practice will offer a full suite of services to help clients utilize AI for acquisition, engagement, retention and risk management
Visa recently announced the launch of a new global AI advisory practice that will be part of Visa Consulting & Analytics (VCA). The practice will provide insights and recommendations to help clients utilize generative AI.
Visa’s History with AI
Visa has a 30-year history with AI. The new practice comes alongside new services to help clients understand the potential of generative AI.
Details of the New Practice
VCA’s network of over 1,000 experts globally will offer a full suite of services. The practice will help clients grow and redefine how they serve customers through AI-powered acquisition, engagement, retention, and risk management.
Generative AI Funding
The launch follows Visa’s recent $100 million fund to support innovation in generative AI. Generative AI involves models that produce human-like content within specific constraints.
Conclusion
As a leader in payments, Visa is leveraging AI to transform the industry. The new advisory practice will empower clients to unlock AI’s potential.
