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Home CRYPTO

XRP Buying Pressure Falls 11% – Here Is Why Ripple Could Be Heading Below $1

Michael Juanico by Michael Juanico
July 2, 2026
in CRYPTO, FINANCE, OPINION, RIPPLE XRP
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  • XRP buying activity has dropped 11%, raising concerns that the cryptocurrency could face additional downside.
  • Analysts warn that weakening demand could send XRP toward the $0.90 level if selling pressure continues.
  • Broader weakness across the crypto market and investor rotation into AI stocks are weighing on sentiment.

Ripple’s XRP is facing renewed selling pressure after fresh market data showed buying activity has fallen by 11%, raising fears that the cryptocurrency could soon lose the critical $1 support level.

The decline in demand comes as the broader crypto market continues to struggle, with investors showing little urgency to accumulate XRP despite prices sitting near their lowest levels of the year.

XRP Risks Falling Below $1

According to TradingView data, buying momentum has weakened considerably, increasing the likelihood of another leg lower.

XRP is currently trading just above the psychologically important $1 mark, and many traders are watching closely to see whether buyers step in. If demand continues fading, analysts believe the next major support level could emerge around $0.90.

A break below $1 would likely damage short-term market sentiment and could trigger additional selling from traders looking to limit losses.

Buyers Remain on the Sidelines

Despite XRP’s significant decline over the past year, long-term investors have yet to return in meaningful numbers.

Many traders appear to be waiting for an even deeper correction before opening new positions, believing the current downtrend has not fully played out.

Without stronger buying interest, any short-term rebound could struggle to gain traction as sellers continue to dominate price action.

Broader Market Weakness Adds Pressure

XRP’s decline is not happening in isolation.

The wider cryptocurrency market has also lost momentum as Bitcoin and Ethereum continue facing macroeconomic headwinds. At the same time, investor capital has increasingly shifted toward artificial intelligence companies, semiconductor manufacturers, and businesses tied to AI infrastructure.

That rotation has reduced demand for many cryptocurrencies, particularly altcoins that rely heavily on speculative capital.

Can XRP Recover?

XRP reached an all-time high of approximately $3.65 in July last year but has since fallen nearly 71%, erasing more than a year’s worth of gains.

For sentiment to improve, buyers will likely need to defend the $1 support level and rebuild momentum before attempting another move higher.

However, if buying activity continues to weaken and the broader crypto market remains under pressure, XRP could test the $0.90 range in the weeks ahead.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: AltcoinscryptoMarketsrippleTradingxrp
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Michael Juanico

Michael Juanico

Michael is a BSBA Management graduate from Mindanao State University and has been a professional content writer since 2019. He began exploring cryptocurrency in 2021 and has since made blockchain and digital assets his primary focus. For nearly four years, Michael has contributed research and editorial content at Aiur Labs and BlockNews, producing clear and accessible coverage of market trends, trading strategies, and project developments. He is transparent about his personal holdings in Bitcoin, TRON, and select meme tokens, combining writing expertise with hands-on market experience to deliver trustworthy insights to readers.

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