Chain Inks, an NFT-focused developer, struck a deal with Kraft Sports + Entertainment to sponsor the New England Patriots, Gillette Stadium, New England Revolution, and Patriot Place. The software firm will also become the “official blockchain” of the NFL team.
In a press release, Kraft and Chain declared they would collaborate to create “state-of-the-art Web3 experiences” for the Patriots community. Deepak Thapliyal, CEO of Chain, elaborated in an interview that the firm will serve as the backbone for “possible verticals” for Kraft and the teams it holds to guarantee its position as the leader of the Web3 space for the American football league.
How Chain Plans to Dominate Web3 Sports
The Chain focuses on building infrastructure solutions in the Web3 industry and creating more accessible connections for its economy. It offers services to developers to allow for streamlined crafting in the blockchain and provide sturdy infrastructures.
The firm uses a SaaS model for digital products that break down the complications of blockchain management, including Cloud, Ledger, and general NFTs. Any company that applies Chain’s services will cut unnecessary costs and expand options for developers to create the most optimal products and user experience without the common Web3 problems.
Kraft saw this as an opportunity to ensure that the New England Patriots, New England Revolution, and Gillette Stadium were the pioneers of Web3 football. Kraft Sports + Entertainment is the master of marketing and content development, and as soon as they saw Web3 as the next step in entertainment, they did not want to miss this chance.
Vice President of Sales for Kraft Sports + Entertainment said,
“The Patriots and Revolution and our tech partners have always strived to be innovation leaders. From being the first pro sports team with a website and creating the first nightly Internet show to having the longest continuously running podcast, we’ve embraced the opportunities technological advances have presented for us and our fans.”
The Chain will help Gillette Stadium host unique experiences in a new universe that will raise the bar for fan experience in both the digital and physical worlds. As current businesses are aware of the limited time and the need to migrate from Web2 to Web3, Kraft is already one step ahead of its competition.
Sports Industry and NFTs
Since the dawn of NFTs, sports leagues have shown interest in using its system. As of late, significant associations, including NBA, NFL, NHL, MLB, FIFA, F1, and UFC, began applying blockchain to create a new form of merchandise for the fans.
Limited-edition NFTs that showcase some of the best highlights of players’ careers were sold like hotcakes, especially in 2021 and early 2022. Iconic athletes such as Tom Brady, Tiger Woods, and Naomi Osaka promoted their personalized NFTs to provide actual digital ownership for the buyers. Fan engagement tokens like Chiliz and Flow are rising with their prices on the crypto market, blowing out of proportion in massive profits.
The Chain Inks and New England Patriots collaboration is just the beginning of a potential new phase in the sports and entertainment industry in recent decades.