- Visa partnered with Fold to expand Bitcoin rewards card programs, boosting its position in digital payments.
- Fold’s card programs have transacted over $2.5 billion, offering Bitcoin rewards over 3x higher than cashback.
- Visa’s stock, up 9% YTD, may see further gains as digital payments and Bitcoin adoption continue to grow.
Visa has teamed up with Fold, the leading Bitcoin rewards card provider, to bring BTC rewards programs to more customers. This partnership, announced earlier this week, comes as Visa continues to thrive—its stock (V) has surged nearly 30% over the past six months, with more growth potentially on the horizon thanks to this deal.
Expanding Bitcoin Rewards
The partnership covers Fold’s flagship debit card and upcoming credit card offerings, enhancing user benefits through Visa’s extensive network and incentives. Will Reeves, Fold’s CEO, said, “We believe Bitcoin is the next evolution of rewards, and this partnership with Visa strengthens our ability to deliver unmatched value to our users.”
Fold’s card programs, which have processed over $2.5 billion in volume, provide users with Bitcoin rewards more than triple the value of typical cashback. Features like seamless BTC purchases, automatic round-ups, and paycheck deposits make it easier for customers to integrate Bitcoin into their finances.
Visa’s Growing Presence in Digital Payments
This isn’t Visa’s first major move this year. Just weeks ago, the company partnered with X (formerly Twitter) to enable direct payment solutions on the platform, pushing X closer to Elon Musk’s vision of an “everything app.” Visa’s foray into Bitcoin rewards aligns with a larger trend as digital payments are projected to reach $36.75 trillion globally by 2029, growing at a compound annual rate of 15.7%.
The timing couldn’t be better—cryptocurrencies are gaining institutional and federal recognition, particularly under President Trump’s pro-crypto administration. Visa’s partnership with Fold positions the company to capture a share of this booming sector, driving innovation and potentially boosting its stock performance.
Positive Outlook for Visa Stock
Fold’s recognition as the top Bitcoin rewards card by Forbes highlights its growing influence. The introduction of new products like a Bitcoin rewards credit card is expected to fuel even more growth. As of today, Visa’s stock is trading at $344.94, up 9% year-to-date. With Bitcoin’s continued rise, this partnership could pave the way for even greater gains in the digital payments market.
