- Trump Media announced plans to launch a Bitcoin Plus ETF under its Truth.Fi brand, expanding into fintech.
- The company has filed six trademarks linked to new ETFs and managed accounts, investing up to $250 million.
- Trump Media aims to compete in the booming Bitcoin ETF market, following successful launches by BlackRock and Fidelity in 2024.
In a major move for both the company and the crypto market, Trump Media and Technology Group (DJT) has revealed plans to launch its own Bitcoin Plus ETF. The announcement comes alongside the filing of six trademarks under the company’s Truth.Fi brand, signaling a broader push into the financial technology sector.
Trump Media’s Crypto Expansion
The company confirmed on Thursday that these trademarks are tied to new financial products, including ETFs and separately managed accounts (SMAs), expected to roll out this year. The move aligns with Donald Trump’s pro-crypto stance, which he emphasized during his campaign before becoming the first U.S. president to champion digital assets from the Oval Office.
Trump Media already operates its Truth Social platform and has now expanded its reach into fintech through its Truth.Fi brand. The new ETF initiative builds on that strategy, with the company reportedly planning an investment of up to $250 million.
Rising Competition in the Bitcoin ETF Market
Bitcoin ETFs reshaped the digital asset landscape in 2024. Traditional finance giants like BlackRock and Fidelity saw their Bitcoin ETF launches hailed as the most successful in history, driving explosive demand. Now, Trump Media aims to compete in this rapidly growing market with its Bitcoin Plus ETF offering.
A New Chapter in Crypto Finance
With the launch of Truth.Fi products, Trump Media seeks to establish itself as a serious player in the crypto finance sector. As Bitcoin ETFs continue to gain traction, this latest move signals increased competition and innovation in a market poised for further expansion.
