- Telegram introduces an advertising platform on TON blockchain, rewarding channel owners with 50% ad revenue.
- Payments for ads will be made in Toncoin, enhancing the TON ecosystem and offering reinvestment opportunities for content creators.
- Telegram’s move aims to monetize a fraction of its trillion monthly channel views, leveraging its vast global user base.
Telegram, the widely used online messaging service, has taken a significant step towards rewarding its channel owners by setting up a new advertising platform. This innovative platform is built on The Open Network (TON) blockchain and marks a pivotal shift in how content creators can earn from their efforts.
Empowering Content Creators
Starting in March, those who run channels on Telegram across more than a hundred countries will see a new way to earn. The platform pledges to give channel owners half of the income generated from ads shown in their channels. This announcement was made by Pavel Durov, Telegram’s founder, who envisions this move as a way to support and motivate creators for their contributions to the platform.
Innovative Use of Blockchain
The decision to use TON blockchain for transactions is a nod towards the growing relevance of blockchain technology in digital transactions. By opting for Toncoin as the currency for these transactions, Telegram is not only promoting the use of this digital coin but also encouraging a system where creators can reinvest in their channels or convert their earnings into cash.
This approach is expected to foster a self-sustaining ecosystem where the quality and reach of content can grow, thanks to the financial incentives now in place. The value of Toncoin has already seen a positive impact, surging in response to this new development.
Expanding Monetization Avenues
Despite Telegram’s massive reach, with billions of monthly views across its channels, a small fraction of these interactions have been monetized until now. By introducing this ad platform, Telegram is tapping into a significant potential revenue stream, not just for itself but also for the thousands of creators who populate its network.
Based on BankMyCell’s report, Telegram stands as a major player in the messaging app market, trailing only behind giants like WhatsApp and Facebook Messenger. This new initiative could redefine how content creators are rewarded, making Telegram a more attractive platform for both existing and new users looking to share content and engage with a global audience.
As the digital landscape continues to evolve, Telegram’s latest venture represents a forward-thinking approach to content monetization, blending blockchain technology with creative incentives to enrich the platform’s ecosystem.
