- Apple is in talks with Google to license its Gemini AI technology to power new iPhone features arriving in 2024. This would allow Apple to integrate Google’s generative AI into its devices.
- Gemini is Google’s suite of generative AI models, similar to OpenAI’s GPT-3. It can generate text, images, and other content. Bringing Gemini to iPhones would enable new AI capabilities for Apple.
- While longtime competitors, Apple and Google have partnered before on major initiatives like making Google the default iPhone search engine. Integrating Gemini would be their biggest collaboration yet and could enable advanced AI features on iPhones within 1-2 years.
Apple is discussing a potential deal with Google to license its Gemini AI engine for new iPhone features arriving in 2024. The agreement would integrate Google’s generative AI into Apple’s devices, marking a major collaboration between the tech giants. Apple has also held talks with OpenAI about a similar arrangement.
Apple and Google Negotiating AI Partnership
The two companies are currently negotiating terms that would allow Apple to use Gemini to enable new capabilities in the iPhone’s software this year. Sources say the talks are active but no final deal has been reached yet. Integrating Gemini would represent a blockbuster deal between the longtime rivals and disrupt the AI industry.
Google’s Gemini AI Engine
Gemini is Google’s suite of generative AI models similar to OpenAI’s GPT-3. Generative AI can produce text, images, and other content on demand by learning patterns from vast datasets. Google and others hope to utilize it for tasks like summarizing text, suggesting replies, creating art, and more. Bringing Gemini to iPhones would unlock new AI features for Apple.
Past Apple-Google Collaborations
While competitors in many areas, Apple and Google have partnered before on mutually beneficial initiatives. In 2020, Apple made Google the default search engine on Safari in exchange for an estimated $15 billion in annual payments. The tech giants also worked together on contact tracing tech early in the COVID-19 pandemic. Integrating Gemini would be their biggest alliance yet.
Outlook for an Apple-Google AI Agreement
It’s unclear if Apple and Google will ultimately reach a licensing deal for Gemini. But if successful, it would likely enable new AI capabilities on iPhones within the next 1-2 years. While collaborating with Google, Apple is also exploring development of its own in-house AI technologies to reduce reliance on third parties. But for now, a partnership could quickly bring advanced AI to Apple’s devices.
