- Venture capital funded marketing has made Bitcoin’s entry point chaotic and noisy over the past 6 years according to Swan Bitcoin CEO Cory Klippsten
- Klippsten believes Bitcoin ETFs will offer a cleaner gateway to Bitcoin without loud marketing schemes
- Analysts are optimistic about Bitcoin ETF approval in early January 2023 which would simplify entry to crypto
According to Swan Bitcoin CEO Cory Klippsten, the entry into Bitcoin over the last six years has been “extremely noisy,” predominantly due to marketing campaigns well-funded by venture capital funds. He believes Bitcoin ETFs will help suppress these loud marketing strategies and offer a simpler entry point into crypto.
Venture Capital Funded Marketing Created a Chaotic Funnel
During a recent interview with Bloomberg, Klippsten said “The past six years from 2017 through 2023, the top of the funnel for people looking to get into Bitcoin has been extremely noisy, polluted by all of the crypto marketing schemes funded by $50 billion of venture capital trying to essentially market and dump crypto tokens.”
ETFs Offer a Cleaner Gateway to Bitcoin
Klippsten explained that a Bitcoin ETF functions similarly to an IOU, representing a paper form of the asset while still requiring the firm to purchase actual Bitcoin to back investors. “I think it’s a great top of funnel for people to get into Bitcoin and then if they want to go a little deeper and explore it and hold more,” he stated.
Optimism Around a January Bitcoin ETF Approval
Aligning with other analysts predicting Bitcoin ETF approval in early 2023, Klippsten also expressed optimism. “That window seems to have been narrowed to January 8th, 9th or 10th. It seems to be making a lot of sense given all the signals that we’ve gotten out of the SEC and folks in the know,” he said.
Conclusion paragraph: Klippsten believes Bitcoin ETFs can help clean up the noisy marketing tactics that have been common in crypto’s top funnel. If approved in January as expected, they may offer a simpler starting point for new Bitcoin investors.