- Morning Routine (ROUTINE) meme coin hit a $19M market cap after going viral, then rebounded to $15M after a sharp dip.
- More than 100 traders made over $10K each, fueling speculation of a broader meme coin revival.
- Meme coins like FARTCOIN and SPX6900 are surging, suggesting a possible second wave of meme coin mania.
It started with a guy dunking his face in ice water at 3:52 AM, and somehow… ended with a Solana meme coin shooting to a $19 million market cap.
Yeah, the Morning Routine (ROUTINE) coin launched on Pump.fun over the weekend and absolutely ripped. Inspired by a viral video of fitness influencer Ashton Hall, the coin quickly caught fire. The clip—which shows Hall chugging Saratoga Spring Water, journaling, praying, and doing double ice water facials before heading to the gym—has racked up over 667 million views on X (formerly Twitter), making it possibly the most-watched post since X made view counts public.
Just to compare: Greta Thunberg’s roast of Andrew Tate? 323M views. Trump’s first assassination attempt post from Elon? 244M. This thing blew up.
The ROUTINE token hit Pump.fun on March 21 and climbed to $19M in market cap by Sunday. Then it dumped—hard. It fell 57% down to $8M, but in classic meme coin fashion, it rebounded almost 88% to $15M.
Ice Water + Coins = Hype
ROUTINE wasn’t the only token in the splash zone. A spin-off coin called Saratoga Spring Water (SARATOGA)—a nod to Hall’s drink of choice—also popped off, hitting a $3M market cap by Monday.

The sudden heat around these coins has crypto Twitter speculating: are the meme coin trenches coming back to life? It kinda looks like it. More than 100 traders made over $10K off ROUTINE trades, according to DEX Screener. And profits tend to flow—meaning some of that cash might rotate into other meme plays soon.
The Meme Coin Comeback?
CoinGecko data shows the meme coin sector is waking up. Fartcoin (FARTCOIN) surged 80%, SPX6900 (SPX) popped 68%, and Bonk (BONK) climbed 23% in the past week. As a category, meme tokens are up 6.6% in a single day.
Of course, not all coins are winning. Toshi (TOSHI) dropped 17.7%, Unicorn Fart Dust (UFD) is down 15%, and Fwog (FWOG) slipped 6%.
But all in all, traders are whispering: is this meme coin mania 2.0?
Hard to say. But if ice baths and banana peels are worth $15 million, who’s to say what’s next?