Samsung Latam, the company’s Latin American branch, has decided to create its area in Decentraland, a metaverse platform. This world that stems from the Ethereum blockchain allows real-world investors to purchase virtual lands to settle as properties for the future of mainstream metaverse citizens.
The company will release House of Sam, featuring virtual activities for users that own Samsung mobile devices. It will also include minigames where users may earn Samsung-themed items for their in-game characters and exclusive rewards for the members.
Latin American Branch Enters the Virtual World
Samsung Latam has launched a website to boost the company’s online community profile. The company will directly maintain and moderate House of Sam on Decentraland – one of the largest and most successful Ethereum-based metaverse sites.
This is reportedly an effort to introduce the metaverse to a younger demographic of consumers (mainly from the zoomer and millennial generations). The virtual facility is now open to the public and was launched on September 1 with a virtual performance by the Brazilian group Melim.
Arthur Wong, director of marketing for Samsung in Latin America, commented on the inauguration of this new digital area and its goals, saying that all Samsung customers in Latin America have exclusive access to courses, events, and shows for free.
For Arthur, Decentraland is the most well-thought-out metaverse today, allowing users to be who they want. He wants to focus on selling to Gen z users who are “no longer draw boundaries” between the physical and virtual worlds.
The House Provides Prizes and Games
The House of Sam will include a selection of brand-related minigames, with participants being awarded Decentraland-exclusive apparel for their avatars as a prize. The Freestyle portable projector is just one example of the many Samsung classics that can be found in the online world.
While Samsung has also been involved in the NFT industry and the Bitcoin mining chip sector, this is the company’s first foray into the metaverse proper, proving that the multi-billion dollar tech company is doing serious business with the Web3 universe.
The Roblox platform expanded in July with the release of Space Tycoon, another metaverse experience from Samsung. The company’s first official Decentraland storefront debuted at the beginning of the year.
General Audience is Still Uncertain
While more companies like Samsung, Meta, and Twitter are introducing the metaverse to a more widespread audience, the general crowd is still unsure of the virtual world’s end goal. On social media platforms, including Facebook, Twitter, and TikTok, comments and public posts voice out their negative opinions about Web3 interactivity.
The House of Sam may seem like a great perk for Samsung consumers in Decentraland, but the ultimate goal for them is to ensure a new and fantastic kind of experience that they will share with their family and friends.
If more people realize that the metaverse is the next step of social interaction with the world, tech companies would see a new kind of boom in business, just like how the dot com era came into fruition during the 2000s.