- Pudgy Penguins is expanding its Pudgy Toys line to 1,100 additional Walmart stores after successful launch in 2,000 stores, bringing total to 3,100 stores nationwide.
- Expansion includes 30 new exclusive toys like collectible figurines and mystery igloos, each with QR codes that unlock features in blockchain game Pudgy World.
- NFT holders receive royalties through OverpassIP licensing platform as Pudgy Toys connect to existing NFT art, expanding opportunities for additional royalties.
Pudgy Penguins is announcing an expansion of its toy line, Pudgy Toys, to 1,100 additional Walmart locations after a successful debut in September 2023. This will bring the total number of stores carrying Pudgy Toys to 3,100 across the United States.
Expanded Walmart Availability
The Pudgy Toys line launched online and in 2,000 Walmart stores in September 2023. It quickly became a top seller on Amazon and was named Toy Insider’s Top Summer Toy in 2023. The new expansion to 3,100 Walmart stores reflects the continued success and demand for Pudgy Toys.
New Exclusive Toys
This expansion includes 30 different exclusive Pudgy Toys available only at Walmart. New offerings include five collectible Pudgy figurines and 25 Lil Pudgys mystery igloos with unique characters inside. Each toy has a QR code that unlocks features in Pudgy World, a blockchain-powered online game.
Royalties for NFT Holders
The Pudgy Toys are connected to existing NFT art through Pudgy Penguins’ OverpassIP licensing platform. NFT holders who submit their art for consideration receive royalties from toy sales. This expansion will provide additional royalties to holders whose NFTs are included.
Pudgy World Game Integration
Pudgy World is an open online game that utilizes blockchain technology. The game allows players to customize penguin characters, complete quests, and more. The QR codes on the new Pudgy Toys unlock additional features and collectibles inside Pudgy World.
Product Details
The new Pudgy Toys range in price from $2.99 to $11.97. They will be available at Walmart stores nationwide and on Walmart.com. The packaging has also been updated with a new blind box series for the plush toys.
Conclusion
This major expansion reflects Pudgy Penguins’ success in bringing digital collectibles into the mainstream toy market. The company continues to build its brand awareness and make innovative use of blockchain technology. The addition of 1,100 Walmart stores will allow more consumers to discover Pudgy Toys and engage with the Pudgy Penguins world.
