According to Mark Evans, the executive VP of ad sales at Fox Sports, despite last year’s Super Bowl running several cryptocurrency advertisements, it won’t be happening this year.
Last year’s Superbowl had four significant companies representing the crypto space, including Coinbase, Crypto.com, eToro, and FTX. They attempted to bring cryptocurrency into the mainstream and lock down a few sports sponsorships.
It has been a rough year for the crypto industry, with lots of publicity shedding a bad light. There was a lot of negativity surrounding the bear market, but the barrage of news constantly highlighting FTX’s bankruptcy in November was the final nail in the coffin.
This year’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles was set to have a few cryptocurrency-related advertisements. Still, shortly after the Sam Bankman-Fried and FTX’s news broke, two already finalized crypto-related ads were canceled. Another one that was amid completion got cut short too.
As a result, Evans told the associated press, “there will be no cryptocurrency advertisements in the commercial inventory this year.”