Recent trademark applications by Nissan and its forays into metaverse auto sales show that, despite the ongoing crypto winter and bear market, prominent firms are still making progress with their Web3 and NFT-related initiatives.
- For its Infiniti, Nismo, and Nissan brands, Nissan has registered four new Web3-related trademarks in the US.
- Nissan has plans for NFT-backed media, digital wallets, online NFT marketplaces, and software for minting, trading, and storing NFT, according to its trademark applications.
The USPTO has received four new Web3 trademark applications from the Japanese carmaker Nissan for its Infiniti, Nismo, and Nissan brands. As part of a three-month “demonstration project,” the company’s virtual store “Nissan Hype Lab” in Japan will test auto sales in the metaverse. Customers can visit the virtual dealership in the metaverse to “learn, consult, test-drive, and buy Nissan vehicles.”
Via this virtual sales office, they may also complete purchase agreements and submit orders. Nissan has applied to register its trademarks for a wide range of virtual goods, including apparel, vehicles, accessories, toys, tickets, trading cards, and a marketplace for trading and minting NFTs. The company also plans to provide other “entertainment services,” such as trading cards, tickets, audio, visual material, and metaverse advertising.
Nissan’s Web3 Trademark Filings
Nissan has submitted four Web3 trademark applications, demonstrating its intent to provide virtual goods and services under its trademarks. The startup proposes to mint and trade nonfungible tokens (NFTs) on this market in addition to virtual items like clothing, automobiles, headgear, trading cards, toys, and tickets. Moreover, plans for trading cards, internet video, photos, artwork, audio, noises, and music are revealed in the documents. Nissan also intends to provide “non-downloadable computer software for use as a digital wallet,” as well as a website with details about its intended NFTs and how they will function.
Nissan’s Metaverse Sales Experiment
Nissan’s three-month “demonstration experiment” in Japan’s “Nissan Hype Lab” virtual store aims to explore the viability of brand-new car-selling strategies in the metaverse. Consumers can use a PC or smartphone to access the virtual storefront, design their avatars, and interact with virtual sales personnel during specific hours. Clients can use this online sales office to place orders and complete purchase agreements.
Other Automakers’ Web3 Efforts
General Motors and Ford Motor Company have filed trademark applications for NFT-backed media, online NFT marketplaces, digital wallets, and NFT minting, trading, and storing software. Other automakers have also been active in their Web3 initiatives. Multinational firms continue to file trademark applications for Web3, crypto, NFTs, and the metaverse despite the prolonged bad market and crypto winter. “A record amount of trademark applications for NFTs, the metaverse, and crypto-related goods were filed in 2022,” claims lawyer Mike Kondoudis.
Nissan has expressed interest in creating virtual goods and services for its trademarks through its Web3 trademark registrations and metaverse sales initiative. The carmaker intends to develop a variety of virtual goods, such as apparel, vehicles, headgear, trading cards, toys, tickets, and NFTs, and to provide entertainment and advertising services in the metaverse.
Nissan Hype Lab in Japan is conducting a three-month “demonstration project” to explore the viability of new automobile sales strategies in the metaverse. Several automakers have also been active in their Web3 initiatives, including trademark filings for NFT-backed media, online NFT marketplaces, and digital wallets. These automakers include General Motors and Ford Motor Company. Despite the prolonged bad market and crypto winter, multinational firms continue to file trademark applications for Web3, crypto, NFTs, and the metaverse.