- Nike launches its first NFT collection, Our Force 1 (OF1), on the .Swoosh platform, paying tribute to the iconic Air Force 1 sneaker.
- The collection features two types of virtual sneaker boxes, Classic Remix and New Wave, priced at $19.82 each, focusing on community engagement.
- Nike collaborates with .Swoosh community members to co-create four virtual shoe designs included in the OF1 collection.
Nike, the iconic sportswear brand, is making waves in the digital space by launching its first NFT drop on the .Swoosh Web3 community platform. The Our Force 1 (OF1) collection is a tribute to the classic Nike Air Force 1 sneaker, bringing together innovative digital design and community involvement. As the world of NFTs expands, Nike sets a new precedent for major brands.
A Celebration of the Iconic Air Force 1
The OF1 collection pays homage to the legendary Air Force 1 sneaker, which debuted 41 years ago. In this innovative NFT drop, Nike offers two virtual sneaker boxes: Classic Remix and New Wave. Classic Remix boxes feature virtual sneakers inspired by Air Force 1 shoes released between 1982 and 2006, while New Wave boxes showcase pairs designed in 2007 and later.
To add a touch of excitement, Nike has hidden unique, customized AF1s with nostalgic and futuristic twists within the Classic Remix and New Wave boxes. The virtual sneaker boxes are priced at $19.82 each, paying tribute to the debut year of the Air Force 1. Interestingly, Nike will not accept cryptocurrency as payment for these NFTs.
Community Involvement and Accessibility
Nike’s approach to the OF1 collection is centered on community participation and accessibility, with over 330,000 .Swoosh members, the brand aims to involve fans in the creative process. Four virtual shoe designs envisioned by .Swoosh members were selected to be featured in the OF1 drop, and Nike designers have collaborated with the community members to bring these designs to life on the blockchain. This fan-co-created content will also be randomly scattered among both types of boxes.
The company’s decision to offer a relatively low and fixed price for the OF1 NFTs demonstrates its focus on engaging the .Swoosh community rather than generating quick returns in NFT revenue. This approach sets Nike apart from other major brands that have faced backlash for prioritizing profit over the community.
Unlocking Future Possibilities
In addition to its groundbreaking digital design, the OF1 collection will unlock additional utilities and benefits for its holders. According to Nike, these digital sneakers will grant holders access to exclusive physical products and experiences in the future. This integration of digital and physical worlds showcases the vast potential of NFTs and the Web3 space.
To kick off the OF1 launch, Nike has begun airdropping virtual AF1 posters, the keys required to unlock OF1 box NFTs, to be randomly selected .Swoosh members. These members will have the opportunity to mint OF1 boxes on May 8, followed by the entire .Swoosh community on May 10.
Nike’s Our Force 1 NFT collection marks a new chapter in the brand’s digital innovation journey. By prioritizing community involvement, accessibility, and the fusion of digital and physical experiences, Nike sets a high standard for other major brands looking to venture into the NFT space. As the world embraces digital assets and Web3 technologies, it will be exciting to see how established brands like Nike evolve and adapt to these new opportunities.