- Mattel unveils Hot Wheels NFT Garage Series – Fast & Furious Edition on Flow Blockchain, coinciding with the latest movie’s release, showcasing iconic vehicles from the film series as digital collectibles.
- Limited-edition NFT packs priced at $20 each; collectors completing the set will receive a tangible die-cast model of Suki’s Honda S2000, merging physical and digital collections.
- Mattel’s foray into NFTs with popular brands like Barbie and Hot Wheels demonstrates their commitment to progress and staying relevant, appealing to new fans and providing unique experiences for long-standing admirers.
As the highly anticipated new installment of the Fast & Furious film series approaches, esteemed toy company Mattel is set to leave a mark in the digital domain by unveiling it’s Hot Wheels NFT Garage Series – Fast & Furious Edition. The exclusive collection will launch on the Flow Blockchain on May 22, perfectly coinciding with the latest movie’s release.
Drawing from the adrenaline-pumping world of Fast & Furious, Mattel’s newest addition to the Hot Wheels NFT Garage includes virtual renditions of iconic vehicles from popular movies. Collectors can expect to find Dominic Toretto’s legendary 1970 Dodge Charger, Brian O’Conner’s stylish 1969 Camaro, and Suki’s eye-catching Honda S2000. These limited-edition NFT packs will be available for purchase at $20 apiece.
This Fast & Furious collaboration further propels Mattel’s foray into the NFT landscape. Following the company’s earlier Boss Beauties x Barbie series, this new venture presents an enticing opportunity for collectors: those who manage to acquire the complete set will be rewarded with a tangible die-cast model of Suki’s Honda S2000, bridging the gap between physical and digital collections.
Mattel’s Fast & Furious NFT lineup joins an expanding list of notable NFT collections hosted on the Flow Blockchain, such as NBA Top Shot, NFL All Day, and UFC Strike NFT. The fusion of blockchain technology and pop culture is transforming how we value and collect memorabilia.
The respected toy manufacturer has been proactively engaging with the digital realm by introducing NFT iterations of its beloved brands, including Barbie and Hot Wheels. These classic toys have captivated millions across generations, and their evolution into NFTs highlights Mattel’s dedication to progress and staying current with emerging trends. By venturing into digital collectibles, Mattel is forging connections with a new generation of fans while providing a novel experience for long-standing admirers.
Mattel Still Pushing Forward with NFTs
Mattel, the renowned toy manufacturer, has fully embraced the world of NFTs, launching its own digital collectibles marketplace on Mattel Creations. The platform allows users to purchase iconic virtual items from brands like Barbie and Hot Wheels.
Recently, the company announced a partnership with Web3 platform Toekenz, aiming to create playable avatars sold as NFTs for kids. In keeping up with the rapidly evolving digital landscape, Mattel continues to explore new opportunities in the metaverse, ensuring its classic toys remain relevant and appealing to a new generation of fans.
Despite the NFT industry’s current struggle and collections selling at low prices, Mattel seems to be still confident in its releases.