Popular email marketing app Mailchimp stopped its services for crypto-focused content creators on social media. While some may assume that Mailchimp is on the anti-crypto side of the business, this sudden decision was to stop “the production, sale, exchange, storage, or marketing of cryptocurrencies” that may cause email receivers to put money into the wrong pockets.
Additionally, the marketing tool confirmed they do not ban creators that share crypto-related information but only those that hard-sell blockchain-related assets.
Included in the discontinuation were Edge wallet, crypto research firm Messari, and Ethereum Foundation’s Ecosystem Support Program. The email marketing tool Mailchimp appears to have discontinued its services for crypto content creators.
Some affected accounts were crypto research company Messari and self-custody crypto services Edge wallet. Mailchimp revised its policy in May 2021, stating that any Initial Coin Offering-related content and crypto marketing lead to large abuse complaints.
Will They Create Their Own Blockchain-based Email Tool?
Several individuals, such as Swap Private’s own Cory Klippsten, went to Twitter to announce the ban. He was not in favor of the ban as Swap Private has “tight” security. However, according to his tweet, “After Hubspot, Klaviyo, Twilio, and Mailchimp all getting taken bc of their crypto clients, it’s time for the entire marketing communications / CRM software industry to step up their security BIG time.”
This assumes that Mailchimp stopped its services with crypto content creators due to the recent consecutive hacks in protocols, bridges, and platforms, which could directly affect its company and involved Mailchimp users.
The suspension may leave some companies forced into creating their own email tool that could work as decentralized messages, although there is currently no word about a possibility.
However, this was not the first time Mailchimp banned crypto-related email marketing. The prohibition takes back to 2018, during the prime of multiple small businesses marketing their own crypto tokens. Mailchimp saw this action as a scam, resulting in bans on cryptocurrency sellers. That same year, Meta also stopped all forms of crypto-selling ads on Facebook, WhatsApp and Instagram.