- Donald Trump employs Bitcoin Ordinals to increase sales of Mugshot NFTs, offering exclusive rewards for large purchases.
- Trump’s NFT project limits trading of Mugshot Edition and Ordinal NFTs until December 2024, focusing on personal enjoyment over investment.
- Only 200 unique Bitcoin Ordinals will be minted, available exclusively to buyers spending $9,900 or more on Mugshot NFTs.
Donald Trump, the former president of the United States, is leveraging the novel Bitcoin Ordinals to enhance the appeal of his controversial Mugshot Edition nonfungible tokens (NFTs). The move is seen as an attempt to boost sales through an exclusive offering tied to large-scale purchases.
The Trump Digital Trading Cards NFTs, part of a larger collection launched in December 2023 on the Polygon network, are now linked to a new reward system. Buyers who acquire at least 100 of these Mugshot NFTs, priced at $99 each, are eligible for a special reward. This means that a minimum expenditure of $9,900 is required to qualify for the additional perk.
Special Bitcoin Ordinal Reward
The reward in question is a unique “One-of-One” trading card, which will be minted as a Bitcoin Ordinal. This initiative taps into the growing interest in Bitcoin Ordinals, a type of NFT that exists directly on the Bitcoin blockchain. According to an announcement on X (formerly Twitter) by the official CollectTrumpCards account, there will only be 200 of these unique Ordinals ever created. This exclusivity is likely to attract collectors who value rarity in digital assets.
Restrictions on Trading and Usage
Adding to the uniqueness of the offer, the project has imposed restrictions on trading. Both the Mugshot NFTs and the Bitcoin Ordinals cannot be traded until December 2024. The official X account for the project emphasizes that this measure is to prevent these digital assets from being used primarily as investment vehicles. Instead, the focus is on providing these NFTs for “individual enjoyment only.” This stance marks a departure from the usual approach to NFTs, which often sees them as investment opportunities.
In summary, Donald Trump’s venture into the digital asset space with his NFT collection is taking a unique turn by integrating Bitcoin Ordinals. The strategy not only adds a layer of exclusivity and rarity to the NFTs but also aligns with a narrative that prioritizes personal enjoyment over investment potential. With the imposed trading restrictions, it remains to be seen how the market and collectors will respond to this distinctive approach to digital collectibles.