- Haliey Welch, the “Hawk tuah” girl who went viral on TikTok, has launched a crypto memecoin called HAWK on the Solana blockchain.
- Welch insists that HAWK is not a cash grab but a way to connect with her fans, though her manager acknowledged the need to avoid breaking securities laws.
- Memecoins like HAWK are cryptocurrencies that often go viral based on fleeting internet moments, with buyers speculating on price spikes before selling.
In a surprising move, Haliey Welch, famously known as the ‘Hawk tuah’ girl, has announced the launch of her own crypto memecoin. Welch, who rose to fame due to her unique catchphrase, has continued to ride the wave of popularity, expanding her brand through various channels. Now, she steps into the cryptosphere, adamant that her memecoin is not just a quick money-making scheme.
The Rise and Stretch of Haliey Welch’s Fame
Welch’s popularity skyrocketed following her viral video with an unrepeatable catchphrase. Capitalizing on her fame, she’s diversified into creating merchandise and hosting a podcast with high-profile guests like Mark Cuban. Her latest venture, however, takes her into the world of digital currency with the launch of her memecoin on the Solana blockchain.
Understanding Memecoins and Welch’s Intention
Memecoins, as the name suggests, are cryptocurrencies that gain popularity or go viral within internet communities. Despite their often fleeting existence, they can sometimes reach market caps in the billions. Welch, however, insists that her memecoin, named HAWK, is not just about exploiting the speculative nature of these coins. While she remains vague about its potential uses, she expresses a desire to change public perception about cryptocurrencies.
The Controversial World of Memecoins
While traditional crypto spaces are seeing involvement from serious players like BlackRock and Fidelity, memecoins often find a home amongst the internet’s more playful and risk-loving crowd. Welch’s entry into this space seems fitting given her internet fame. However, she will need to tread carefully, as many celebrities have faced legal troubles for promoting cryptocurrencies without proper disclosures.
Making a Genuine Connection Through Crypto
Despite the potential pitfalls, Welch is genuinely enthusiastic about using crypto and her memecoin to connect with her fans. Her manager clarified that they are not promoting the purchase of the HAWK token, and instead will be giving away free tokens to followers and fans who have purchased her merchandise. Welch plans to own 10% of the supply but won’t be able to sell for a year.
Conclusion
As memecoins continue to surge in popularity and become a form of social gambling, Welch and her team maintain that HAWK is not about the valuation. Instead, they see it as a fun and interactive way for fans to engage. As the world of crypto continues to expand and evolve, it will be interesting to see how Welch’s foray into this domain unfolds.
