- The “Game of Thrones” official NFT collection, “Build Your Realm,” has completely sold out just seven hours after its release on Nifty’s NFT marketplace.
- The launch of the collection has been met with controversy due to issues with the minting process and criticism of the poor quality of the avatar designs.
- The collection is a part of a multi-chapter program that will include other collectibles such as iconic moments, locations, and characters.
The “Game of Thrones” official NFT collection, dubbed “Build Your Realm,” has recently been released on Nifty’s NFT marketplace and completely sold out within seven hours. The high demand for these collectibles might have been easy to predict due to the show’s popularity and its new spinoff series, “House of the Dragon.”
Issues with Minting and Criticism of Avatar Design Quality
However, the collection’s launch has been met with controversy due to issues with the minting process and criticism of the poor quality of the avatar designs. Nifty announced that it had “paused the queue temporarily” due to congestion, assuring buyers that they’d see their purchase appear shortly or would be refunded.
Some users reported waiting for hours before being told they would have to wait even longer for their NFTs to be minted. Some buyers also said that the floor price had already dropped by the time they received their NFTs. They were leading many to express their frustrations on Twitter.
Another major criticism of the collection relates to the visual look of the avatars, specifically the surreal hands. “This Game of Thrones NFT collection is just like the show’s last season,” wrote one Twitter user. “No creative vision and terrible.”
Despite the criticism, some have noted that the negative attention may be bullish for collectors. The NFT market has seen an uptick over the past month, with many top-10 collections seeing double-digit increases in 30-day trading volume.
Future Developments and the Multi-Chapter Program
The collection is a collaboration between Nifty’s and Daz 3D, a digital production company that designed and developed the NFTs. Each NFT features various elements from the “Game of Thrones” universe, allowing collectors to create unique realms and avatars.
Distribution of the NFTs came via a presale of 3,450 Hero Boxes and then a public sale of 1,500 Hero Boxes four hours later. Each Hero Box costs $150 and includes one Hero Avatar, three Story Cards, and nine Resource Cards. The NFTs are minted on the Palm blockchain, an Ethereum-compatible sidechain developed specifically for NFTs.
The collection is a part of a multi-chapter program that will continue across mediums and events. Other collectibles will include iconic moments, locations, characters, and more from the Game of Thrones series. The collection allows fans to immerse themselves into the show’s world, enhancing the overall fan experience.
“Nifty’s is thrilled to be working alongside Warner Bros to keep pushing the bounds of creativity and imagination,” said Jeff Marsilio, CEO, and co-founder of Nifty’s.
This isn’t the first time Nifty’s has partnered with Warner Bros Discovery to launch a collection of digital collectibles. The platform has hosted other Warner Brothers licensed properties, including The Matrix, Space Jam: A New Legacy, and Looney Tunes. Other investors in Nifty include Coinbase Ventures and Dapper Labs.