- German brands like Mercedes, Lufthansa and Adidas are using NFTs for loyalty programs, digital collectibles, and bridging physical and digital worlds.
- Deutsche Post is releasing an AI-generated NFT stamp collection. Lufthansa launched an NFT loyalty program for travelers.
- Adidas, Hugo Boss and Mercedes-Benz are creating NFTs to reimagine fashion, design and automotive history. Food brands are also launching NFT collections.
German brands like Mercedes, Lufthansa and Adidas are turning to NFTs as a way to innovate and better engage with customers. These companies are using NFTs for loyalty programs, digital collectibles, and bridging the gap between physical and digital worlds.
Deutsche Post Combines NFTs and AI
The German postal service Deutsche Post is releasing its first NFT stamp collection on November 2, 2023. The physical stamps will come with a digital NFT image representing ownership. The first stamp generated by AI features the Brandenburg Gate.
Lufthansa Takes to the Skies with NFT Art
Lufthansa’s NFT loyalty program on Polygon allows passengers to turn travel experiences into NFTs to redeem for rewards. The Uptrip app has already attracted over 20,000 users and issued over 200,000 collectible cards. A marketplace to trade NFT rewards is planned.
Adidas and Hugo Boss Reimagine Fashion
Adidas is using NFTs to engage its community, including digital sneakers for the metaverse. It also launched a Web3 artist-in-residence program to showcase digital creators. Hugo Boss collaborated on digital fashion NFTs that avatars can wear in virtual worlds.
Mercedes-Benz Digitalized Its History
Mercedes-Benz launched NFT collections reinterpreting iconic car designs from different eras, spanning 130 years of automotive history. This allows the brand to engage with the community and blend digital and automotive design.
Food Brands Create Sweet NFTs
German food brands like Ritter Sport, Katjes and Haribo have also created NFT collections. Ritter Sport launched digital chocolate bars. Katjes released unicorn NFTs to appeal to a younger audience. Haribo filed trademarks for a wide range NFTs including digital collectibles.
Major German companies are embracing NFTs as mainstream marketing tools to build communities and blend physical and digital experiences. This marks a shift in how brands are perceiving the opportunities of blockchain technology and the metaverse.