- Ducati is launching its first NFT collection on July 26.
- The motorcycle brand has partnered with the white-label NFT solution NFT PRO™ to bring the collection to life.
- Ducati NFTs will be released on the XRP Ledger utilizing the XLS-20 token standard.
Ducati, the renowned motorcycle manufacturer, is embarking on an exciting venture into the Web 3.0 realm through a strategic partnership with NFT PRO™, a leading white-label NFT solution provider for global brands. The partnership will see Ducati Web3 products launched on Ripple’s XRP Ledger on July 26, 2023.
Partnering with NFT PRO™ opens up a new avenue for Ducati to provide unique and exclusive NFT experiences to its global fanbase. Ducati’s first NFT collection will reflect the brand’s digital evolution over the years while maintaining the pleasure that riders experience.
Ducati’s Technological Development
Ducati has a rich history of pioneering digital initiatives. From selling its first motorcycle online on January 1, 2000, to creating platforms like Desmoblog, the brand has consistently strived to provide immersive and engaging experiences for Ducatisti.
Furthermore, smartphone applications have enabled Ducatisti to personalize their experience by configuring their vehicles, tracking performance, and receiving navigation instructions. Ducati developed the MyDucati app to connect motorcycle enthusiasts and official dealers directly.
NFT PRO™ and White Label Solutions
NFT PRO™ is a company specializing in offering white-label NFT solutions to businesses seeking to leverage the power of non-fungible tokens. A white-label NFT solution is a customizable NFT platform that enterprises can use under their own brand name.
NFT PRO™ provides comprehensive services, tools, and infrastructure to help businesses create, manage, and seamlessly deploy NFTs on the blockchain. When a company opts for a white-label NFT solution like NFT PRO™, they access a pre-developed NFT platform that can be rebranded and customized to match its visual identity and requirements.
By using a pre-built NFT platform, businesses can quickly launch their NFT initiatives without the time-consuming process of building the technology from the ground up. Adopting a white-label NFT solution can be more cost-effective than developing a custom NFT platform, as the initial investment and ongoing maintenance costs are often lower.
Ripple’s role as a significant contributor to the XRP Ledger (XRPL) ecosystem reinforces the platform’s credibility and capacity to support NFTs. Operating six of the 35 validator nodes on the network, Ripple has been instrumental in driving increased activity on XRPL.
Since implementing the XLS-20 standard on the ledger, over one million assets have been successfully minted, highlighting the growing demand and interest in NFTs on the platform and positioning Ducati for growth in its Web3 pursuits.
The collaboration with NFT PRO™ promises to unlock new avenues of engagement, allowing Ducati to create novel digital aggregation spaces, curate exciting NFT collections, and offer unique opportunities for fans to participate in the vibrant Web 3.0 universe.
This evolution represents more than just a technological stride; it is an extension of the brand’s commitment to creating meaningful connections with its loyal community and reaching out to a new generation of NFT enthusiasts.