- Cristiano Ronaldo is launching an NFT collection with Binance, titled “Forever Worldwide: The Road to Saudi Arabia,” highlighting his football career milestones.
- The collection features collaborations with local artists from cities significant to Ronaldo’s career, including Madeira, Lisbon, and Manchester, among others.
- Collectors of the NFTs can enjoy real-world benefits like vintage jerseys, football tickets, and personalized videos from Ronaldo.
Cristiano Ronaldo is deepening his involvement in the digital asset space with a new nonfungible token (NFT) collection created in partnership with cryptocurrency exchange Binance. Named “Forever Worldwide: The Road to Saudi Arabia,” this collection traces Ronaldo’s rise from a young talent in Madeira to a global football icon, with stops at major clubs like Manchester United and Real Madrid.
Collaboration Across Continents
The NFT series is crafted in collaboration with artists from each city that marked Ronaldo’s career, integrating local artistic visions with his sporting legacy. Artists such as Katt Phatt from Madeira and Rodrigo Doin from Lisbon have contributed to the early pieces of the collection, which were launched on May 29. Subsequent releases are planned, with artwork representing his time in Madrid, Turin, and his current chapter in Saudi Arabia.
Unique Fan Engagements
In a move to connect more personally with his audience, Ronaldo has been actively involved in the design and promotion of the collection. Sarah Dale, Binance’s head of brand partnerships, shared insights with Cointelegraph about Ronaldo’s dedication to fan interactions, highlighting his natural tendency to go beyond scripted appearances to engage with his supporters genuinely.
Exclusive Rewards for NFT Holders
The initiative not only celebrates Ronaldo’s career but also offers tangible rewards for NFT collectors. These include memorabilia such as vintage jerseys and signed posters, as well as unique experiences like football tickets and the opportunity to create special moments with Ronaldo himself. Some NFT holders will also have the chance to pose questions to Ronaldo, receiving personalized video responses.
Anticipated Auctions and Future Releases
Looking forward, a second phase of the NFT drop is scheduled for June 6, featuring cities that shaped the later stages of Ronaldo’s career. Additionally, an exclusive auction of seven “super, super rare NFTs,” designed by Portuguese artist Mr. Dheo, will occur later in June. This limited edition celebrates Ronaldo’s achievements with the Portuguese national team.
This collection stands out not just for its commemorative value but also for its integration of real-world experiences with digital collectibles, setting a new trend in how athletes can engage with fans in the era of Web3.
