- Coinbase CEO Brian Armstrong says crypto is not a financial product.
- According to Brian, cryptocurrency technology underpins the financial system.
- The executive warns that America will miss out if it continues fight crypto.
Coinbase, one of the leading cryptocurrency exchanges, has finally launched a game-changing potential through a revolutionary TV campaign explaining why America needs Crypto.
Brian Armstrong, the Coinbase CEO, explained:
“The campaign aims to show why Crypto is the most important technology Americans need to update in their financial systems.”
This campaign recognizes the ever-increasing adoption of digital currencies, and Coinbase realizes it is time to enlighten society on why Crypto should not be left behind. As explained Armstrong explained, cryptocurrencies can easily lead to advanced financial innovation, economic growth, and inclusivity of the American people.
Financial Accessibility and Inclusion
In the newly launched TV campaign by Coinbase, the main message remains to elaborate on how cryptocurrencies like Bitcoin and Ethereum contribute to financial accessibility and inclusion for millions of Americans.
According to the Coinbase CEO, the campaign shows why traditional banking has failed to serve the under-banked majority of the population, excluding them from accessing financial services. The CEO further shares the stories of people who have penetrated cryptocurrency to financial services and shows how cryptocurrency transforms lives where traditional banking systems have failed.
This campaign shows how the crypto markets can change the lives of those excluded from traditional banking systems and why even banked customers need to adopt the cryptocurrency system.
Innovation and Economic Growth
The TV campaigns showcase the startups and businesses that have leveraged cryptocurrencies to navigate new opportunities, meaning that Crypto can transform many American lives, as explained by Armstrong.
The executive explains how cryptocurrencies reduce transaction costs and enable faster payments worldwide. The campaign also promotes blockchain technology and decentralized finance (DeFi) by showcasing how cryptocurrencies have transformed the financial sector, healthcare, and supply chain management.
Sovereignty and Competition Globally
Through this campaign, Armstrong emphasizes that for America to maintain its position as the world leader financially, it must adopt cryptocurrency into its financial systems.
“We’re running a TV campaign in DC this week to explain why Crypto is America’s most important technology to update the financial system. Lots of policy work to do to ensure America isn’t left behind.”
He further gave examples of countries open to exploring their central bank digital currencies (CBDCs), referring to China, and showed why America should embrace Crypto to maintain their financial superpowers.
Armstrong explained why policymakers need to adopt favorable financial policies for cryptocurrencies. Coinbase, in this campaign, seeks to place America ahead of the digital asset industry among major world economies. This campaign shows why there is a need to prevent economic dependency on foreign reserves and put America early in the digital financial landscape, which is ever-changing.
In general, Coinbase’s TV campaigns look like advertisement forums rather than a campaign because the many links shared in the video direct viewers to Coinbase. The primary information transmitted in this campaign shows the importance of adopting cryptocurrency, which will dictate America’s digital financial assets.
This campaign aims to discredit the prevailing misconceptions about cryptocurrencies and encourage the American people to accept Crypto in their daily operations.
“Crypto is not a financial product but a technology that can update all financial products for easier payments.”
As many people worldwide are showing interest in digital financial assets, this Coinbase TV campaign gives enough reasons to be interested in cryptocurrency. By the end of this campaign, most of the American market is expected to decide on the shape of digital currency and cryptocurrency.