- Coinbase purchased Cobie’s UpOnly NFT for $25M in USDC.
- The NFT gives rights to demand eight new UpOnlyTV episodes.
- Burning the NFT triggers a new season within three months.
Coinbase just dropped $25 million in USDC to purchase the UpOnly NFT from crypto influencer Cobie, according to on-chain data. The NFT isn’t your typical collectible — it comes with a unique utility: the right to compel Cobie and co-host Ledger Status to produce eight new episodes of UpOnlyTV, the cult-favorite crypto talk show that defined the last bull market’s media scene.
The NFT That Can Bring Back a Show
The token’s metadata includes a “burn clause,” stating that if the NFT is destroyed, a new UpOnlyTV season must be produced within three months. Interestingly, the terms clarify that ownership of the NFT does not include sponsorship or editorial control, and even allows the hosts to ignore or mock the buyer during the episodes — in classic UpOnly fashion. That irreverence, plus Coinbase’s deep pockets, has fans buzzing that this could mark a new, self-aware revival for crypto’s most chaotic talk show.
What Coinbase Might Be Planning
Neither Coinbase nor Cobie has officially commented on the acquisition, but speculation is running wild. Some think Coinbase plans to relaunch UpOnlyTV as a branded content series to reconnect with retail audiences as the next bull cycle ramps up. Others believe it’s a cultural statement — a tongue-in-cheek move positioning Coinbase at the intersection of on-chain art, entertainment, and crypto nostalgia. Given Coinbase’s recent efforts to engage directly with the community, a strategic revival isn’t off the table.
Why It Matters
UpOnlyTV captured the wild spirit of crypto’s last cycle — unscripted, funny, and deeply plugged into the culture. If Coinbase truly intends to revive it, the move would mark one of the first times a major exchange used NFTs as functional creative contracts. It blurs the line between blockchain utility and entertainment IP — and signals that Web3-native media experiments might be making a comeback.
