- Aéropostale launches AeroPax, a collection of 30,000 unique NFT avatars, in partnership with MetaversePlus, offering exclusive perks and access to the upcoming AeroWorld metaverse.
- The brand has planned a four-phase approach to its metaverse expansion, with immersive shopping, socializing, and gaming experiences to attract new fans and engage existing ones.
- A strong focus on community building and collaboration, leveraging platforms like Discord, allows Aéropostale to involve its fans in shaping the future of the project.
Aéropostale, once on the brink of bankruptcy, has made a remarkable comeback, thanks to TikTok and its viral “tiny tops.” Today, the brand is thriving and embracing the metaverse as the next frontier in its pursuit of success with the launch of AeroPax, an NFT collection with 30,000 one-of-a-kind avatars, and the upcoming AeroWorld metaverse. Aéropostale is joining the ranks of Gucci, Balenciaga, and other fashion brands that have ventured into the digital space.
AeroPax – A Metaverse Gateway
In partnership with development studio MetaversePlus, Aéropostale launched AeroPax, a collection of 30,000 unique avatars that serve as the brand’s entry into the metaverse. These avatars offer their owners exclusive perks, such as access to limited-edition apparel and VIP promotions, and act as a gateway to the brand’s upcoming metaverse, AeroWorld. AeroPax holders will receive a limited-edition hoodie and early access to AeroWorld, further bridging the gap between the physical and digital realms.
To celebrate the launch of AeroPax, Aéropostale has also announced a giveaway of 10 Tesla Model Ys to lucky fans, creating a buzz around the project and enticing potential buyers with the prospect of winning a high-value prize.
The Four Phases of Aéropostale’s Metaverse Expansion
Aéropostale and MetaversePlus have planned a four-phase approach to the brand’s metaverse expansion, starting with the launch of AeroPax. The second phase will offer fans a sneak peek into AeroWorld, allowing users to claim unique avatar characters, access virtual and IRL experiences, participate in events and games, and collect in-game points redeemable for exclusive AeroPax merch and VIP perks.
Details of phases three and four are yet to be revealed. Still, they are expected to include immersive shopping, socializing, and gaming experiences, further solidifying Aéropostale’s presence in the metaverse and attracting a new generation of fans to the brand.
Embracing Community and Collaboration
One of the critical factors in Aéropostale’s metaverse strategy is its focus on community building and collaboration. The brand aims to create an inclusive and diverse community of like-minded individuals who come together to shape a brighter and more inclusive future. By leveraging platforms like Discord, Aéropostale actively engages with its fans and potential customers to understand their needs and preferences.
The AeroWorld community will be essential in determining the project’s direction. Fans will have the opportunity to contribute their ideas and vote on the designs of limited-edition hoodies and other merch, allowing the community to influence the brand’s offerings directly.
Aéropostale’s foray into the metaverse with AeroPax and AeroWorld demonstrates the brand’s willingness to innovate and adapt to the ever-evolving digital landscape. By embracing community-driven initiatives and leveraging the immense potential of the metaverse, Aéropostale is positioning itself as a leading fashion brand in the Web3 space.