- Trump Media is raising $2.5 billion to build a Bitcoin treasury with custody handled by Crypto.com and Anchorage Digital.
- CEO Devin Nunes called Bitcoin a “crown jewel” asset meant to protect the company from financial discrimination.
- The move follows Trump’s broader crypto push, including a proposed federal Bitcoin reserve and relaxed industry regulation.
Trump Media, the company behind Truth Social, says it’s working with around 50 institutional investors to raise $2.5 billion—and they’re not being shy about where the money’s going. The plan? Stack bitcoin. A lot of it.
According to Tuesday’s announcement, the company will raise the funds through a mix of $1.5 billion in stock sales and $1 billion in convertible notes. Once raised, the capital will be used to build out a major bitcoin treasury.
Both Crypto.com and Anchorage Digital will handle custody for the BTC, giving Trump Media a direct line into some of the crypto industry’s biggest infrastructure players.
Bitcoin as Defense Strategy?
Trump Media CEO Devin Nunes called bitcoin the “apex instrument of financial freedom” and framed the buy as more than just a bullish bet. He said the move is part of a broader strategy to protect the company from what he described as ongoing “discrimination by financial institutions” targeting conservative businesses.
“This is our first crown jewel,” he said, pointing to the crypto allocation as a defensive play as much as a financial one.
The announcement comes not long after President Trump floated the idea of a federal crypto reserve—one that would include bitcoin and be partly funded by seized digital assets through civil and criminal cases.
Blurred Lines Between Business and Government
Trump’s connections to the crypto world keep getting deeper. In addition to Truth.fi, a new fintech branch of Trump Media, the Trump family is also tied to World Liberty Financial—a crypto startup that’s inked millions in deals and, according to a New York Times investigation, has blurred the line between public policy and private profit.
And then there’s the memecoin. Last week, Trump hosted a private dinner for top buyers of his $TRUMP token, blurring the lines even further between crypto fandom and political influence.
Meanwhile, the administration has started to ease up on regulatory pressure—pulling back on SEC lawsuits and investigations involving major exchanges like Coinbase, Kraken, and Robinhood. For crypto insiders, it’s starting to look like the red carpet might be rolling out.
