• Meta Platforms is working on an artificial intelligence-based search engine
• The goal is to reduce dependence on Alphabet’s Google and Microsoft’s Bing
• The Information reported this on Monday
Meta Platforms is working on building its own AI-based search engine, according to a recent report by the Information. This move would allow the company to reduce its dependence on Google and Microsoft‘s Bing search engines.
Meta’s Motivations
The development of an internal search engine aligns with Meta’s broader goals. Specifically, it would allow the company to have more control over search results and user data. Additionally, an in-house search product could be better optimized for Meta’s family of apps.
How the Search Engine Works
Meta’s AI search engine will utilize natural language processing to understand and respond to search queries. The system is currently in early-stage testing within Meta. However, the company aims to eventually expand it for use across its family of products.
Challenges Facing Meta
Building a competitive search engine from scratch is a massive technical challenge. Meta will have to index trillions of webpages and process complex search algorithms. Additionally, Google has spent decades perfecting search – Meta faces an uphill battle in matching Google’s capabilities.
The Path Forward
Meta has the technical talent and financial resources to develop its own search engine. However, it remains to be seen if the product will be able to rival established players like Google and Bing. The Information report provides an early glimpse into Meta’s motivations but the final product is still likely years away.
