In 2023, more than one-third of the top 1,000 cryptocurrency projects have not added even a single new blog post.
- 35.8% of the top 1,000 cryptocurrency projects have not added any new text to their websites this year.
- In 2023, only 49.7% of these projects had added more than two new goods to their catalog.
Introduction
Blogging is a crucial component of any company’s or token’s marketing plan in the ever-expanding and dynamic world of cryptocurrency. According to a recent report by the blockchain marketing firm Guerilla Buzz, 35.8% of the most significant cryptocurrency projects worldwide will still operate in 2023 without publishing a single blog entry.
The Research Methodology
Guerilla Buzz’s study was easy to understand but time-consuming. To determine whether the top 1,000 cryptocurrency projects have blogs, researchers personally checked the associated website. From there, they evaluated the number of articles written in recent years and looked up the number of new blog entries published in 2023. Both cryptocurrency businesses and specific tokens were covered in the study.
The Findings
The survey discovered that 35.8% of the top 1,000 crypto projects still needed to add newly written material to their websites this year. Additionally, only 49.7% of these projects had published more than two new articles since the beginning of 2023. With 59 recent articles published this year, Binance’s BNB Chain, one of the top 10 crypto-projects, was the most active blog. With 36 new posts, Polygon came in second position, followed by Cardano.
Reasons Behind the Trend
Guerilla Buzz’s researchers believe that many cryptocurrency companies need to prioritize solid marketing foundations. Instead of prioritizing long-term organic growth, many businesses concentrate their efforts on building excitement for their token sales and choose transient growth bursts. One of the best methods for crypto companies to interact with their fans and build lasting relationships is through their blogs, which are sometimes neglected by these businesses.
Medium: The Go-To Blogging Platform for Crypto Projects
The survey also discovered that Medium was the most well-liked blogging platform for cryptocurrency ventures. Since the initial coin offering craze of 2017, when thousands of new projects appeared over a few months, this trend has persisted. Numerous of these projects focused only on a one-page website, a white paper, and grandiose predictions of a technological revolution. While Medium remains the preferred platform for many blogs about cryptocurrency projects, there might be better options for businesses looking for long-term growth.
These businesses are ultimately helping Medium’s traffic and growth rather than their own by relying on its platform. Although Medium may have been a natural choice for crypto companies looking to quickly generate buzz due to its excellent on-page SEO capabilities and high domain authority, this emphasis on short-term gains may not be sustainable in the long run.
Conclusion
In conclusion, the Guerilla Buzz research reveals a worrying pattern among cryptocurrency ventures. Numerous of these projects need to pay more attention to their blogs, which are an efficient way to interact with their audiences, build long-lasting relationships, and prioritize creating consistent content. While Medium remains the preferred platform for many blogs about cryptocurrency projects, businesses looking for long-term growth should concentrate on developing their website with a blog section they can manage. Thanks to this, they will be able to build their brand, increase their traffic, and forge enduring connections with their audience.
