- Visa announced a new Web3 Loyalty Engagement Solution to provide immersive digital experiences like gamified giveaways and augmented reality for customer loyalty programs.
- Research shows consumers want loyalty programs to offer engaging, fun, and personalized rewards beyond just earning points.
- The Visa solution, powered by Smart Media Technologies, includes a digital wallet for redeeming rewards towards virtual, digital or real-world experiences.
On January 4, 2024, Visa announced the launch of the Visa Web3 Loyalty Engagement Solution. This new service will usher in the future of customer engagement and loyalty by providing immersive digital experiences like gamified giveaways and augmented reality treasure hunts.
The Changing Landscape of Loyalty Programs
Research shows that today’s consumers have new expectations for loyalty programs that go beyond just earning points. People want to be rewarded for engaging with brands, especially if it’s fun and tailored to their preferences.
Visa’s Innovative Digital Loyalty Solution
The new Visa solution, powered by Smart Media Technologies, provides an enterprise platform that bridges Web2 and Web3. With this, brands can create customized experiences and rewards for consumers. The solution includes a digital wallet where users can redeem rewards towards virtual, digital or real-world experiences.
Partnering with SmartMedia Technologies
SmartMedia Technologies CEO Tyler Moebius said the partnership is about redefining the value exchange between brands and consumers. The collaboration delivers gamified, engaging experiences that are rewarding and relevant for today’s evolving consumers.
Conclusion
The Visa Web3 Loyalty Engagement Solution enables brands to connect with consumers in new ways. By gamifying rewards and providing immersive digital experiences, Visa is reimagining customer loyalty.
