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Home CRYPTO

VeeFriends Unveil Bold Rebrand as Gary Vee Continues to Push the NFT Space: Here is What You Need to Know

Michael Juanico by Michael Juanico
April 9, 2025
in CRYPTO, FINANCE, NFT, OPINION
Reading Time: 5 mins read
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  • VeeFriends recently rebranded with a fresh look, new community perks, and expanded brand partnerships including a collab with UNO Pizzeria & Grill.
  • The upcoming Topps VeeFriends Chrome 2025 trading card set launches May 7 and features 100 characters, rare inserts, and exclusive pre-sale access for NFT holders.
  • Gary Vee is ramping up community engagement through giveaways and campaigns, showing he’s all-in on building VeeFriends into a long-term cultural force.

VeeFriends, the innovative brand created by entrepreneur and motivational speaker Gary Vee, is gaining significant attention as it continues to evolve. And with the upcoming release of Topps Chrome Trading Cards, there is no better time to explore the captivating world of VeeFriends. So, let us delve into the details and explore all the recent developments and offerings that are shaping this unique brand.

Overview of VeeFriends

At its core, VeeFriends is an evolving project blending NFTs with a broader community-driven experience. The concept started with a series of characters created by Gary Vee, each embodying specific traits or values like ambition, patience, and resilience. 

GaryVee’s vision for VeeFriends was to create a thriving community that resonates with his creative and business passions through NFTs. And it has been one heck of a success story, providing one of the most prosperous NFT membership experiences to date.

VeeFriends recently rebranded with a fresh look

Recent Rebrand and Developments

VeeFriends recently underwent a significant brand refresh to better align with its evolving vision and expanding audience. The update was more than just cosmetic—it symbolized the next phase of the brand’s journey. The refreshed visual identity features a bold new logo, with the ‘Very, Very, Very, Very Lucky Black Cat’ now taking center stage. 

VeeFriends recently underwent a significant brand refresh

This character, beloved by the VeeFriends community, embodies luck, opportunity, and positive energy, reflecting the core values that the brand continues to promote. Along with the logo, VeeFriends has shifted to a purple-forward color palette, symbolizing balance and growth, marking a clear evolution from the project’s initial design.

Beyond the visual refresh, VeeFriends has also introduced several exciting updates that underscore the project’s ongoing development:

  • Expanded holder benefits with early access to drops, events, and limited merchandise.
  • Partnership with UNO Pizzeria & Grill, featuring VeeFriends characters on kids’ menus.
  • Limited edition merchandise, including the Resilient FriendsCap celebrating VeeFriends values.
  • Improved community features, fostering deeper engagement between NFT holders.
  • Collaborations with influencers and brands, amplifying VeeFriends presence beyond NFTs.
  • New character traits for Series 2 tokens, adding extra layers of rarity and detail.

Introducing VeeFriends Topps Chrome

The world of VeeFriends continues to expand, and the upcoming Topps Chrome Trading Cards release is one of the most exciting developments in the brand’s evolution. This drop is a collaboration between VeeFriends and Topps, bringing its cherished characters into the physical collectible world for the first time.

world of VeeFriends continues to expand

Set for release on May 7, 2025, Topps VeeFriends Chrome 2025 will feature 100 unique VeeFriends characters, each with its own Chrome parallels. Beyond the base cards, fans can expect rare inserts and chase cards, including the ERUPT! and Y2K inserts, alongside exclusive Sketch Cards. In addition to this, the set will be available in two formats: Hobby Boxes (18 packs, 72 cards) and Sapphire Edition Boxes (8 packs, 32 cards), giving collectors a variety of ways to dive into the VeeFriends world and add these new, physical treasures to their collections.

Pre-Sale Details

The pre-sale phase for Topps VeeFriends Chrome 2025 kicked off today, and it’s already making waves. Running from April 7 to April 8, 2025, this presale is exclusive to holders of Series 1 VeeFriends NFTs or Series 2 VeeFriends NFTs with the 2022 Rookie trait, allowing them to secure a Hobby Box for $99.99. Each box contains 18 packs, featuring everything from autographed cards to numbered parallels, ensuring there’s something for every collector.

pre-sale phase for Topps VeeFriends Chrome 2025 kicked off today

On the other hand, all non-holders can participate in the public pre-sale on April 8, 2025, which will be a raffle where winners are randomly selected for the opportunity to purchase up to two Hobby Boxes. This gives everyone a fair shot at getting in on the action, even if they aren’t currently holding any VeeFriends NFTs.

Gary Vee’s Involvement

Gary Vee is clearly in full throttle mode right now with VeeFriends, and if you have been watching his recent activity—on socials and beyond—it is crystal clear that he is doubling down hard on building brand momentum and community access. Notably, over the last week or so, he has been actively engaging with the community through giveaways, offering free Series 2 NFTs and running interactive campaigns that bring fans closer to the action.

Gary Vee is clearly in full throttle mode right now with VeeFriends

Final Thoughts 

In conclusion, VeeFriends is clearly on an upward trajectory, and the upcoming Topps VeeFriends Chrome 2025 release is just one of many exciting milestones that reflect the brand’s growing influence. Looking ahead, it will be interesting to see how Gary Vee continues to innovate with the project and what impact these efforts will have on the NFT space as a whole.

Explore more about VeeFriends through its Twitter.

Disclaimer: BlockNews provides independent reporting on crypto, blockchain, and digital finance. All content is for informational purposes only and does not constitute financial advice. Readers should do their own research before making investment decisions. Some articles may use AI tools to assist in drafting, but every piece is reviewed and edited by our editorial team of experienced crypto writers and analysts before publication.
Tags: Gary VeeNFT holdersTopps Chrome Trading CardsUNO Pizzeria & GrillVeeFriends
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Michael Juanico

Michael Juanico

Michael is a BSBA Management graduate from Mindanao State University and has been a professional content writer since 2019. He began exploring cryptocurrency in 2021 and has since made blockchain and digital assets his primary focus. For nearly four years, Michael has contributed research and editorial content at Aiur Labs and BlockNews, producing clear and accessible coverage of market trends, trading strategies, and project developments. He is transparent about his personal holdings in Bitcoin, TRON, and select meme tokens, combining writing expertise with hands-on market experience to deliver trustworthy insights to readers.

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