- Trump Media is exploring a new utility token for its Truth Social platform, initially intended for subscription payments and potentially broader use in its digital ecosystem.
- Trump’s crypto footprint is growing, including ETF launches via partnerships with Crypto.com and Yorkville Digital, and direct promotion of the TRUMP memecoin, which recently surged in value after promising exclusive access to the president for top holders.
- Critics are raising concerns over ethical implications, but Trump remains undeterred, continuing to expand his influence in the crypto world, where he also holds the title “Chief Crypto Advocate” for a DeFi project.
Looks like Donald Trump’s media company isn’t done dabbling in the crypto space. In a letter sent out to shareholders on Tuesday, Trump Media & Technology Group revealed it’s exploring the launch of a utility token that would work inside a new digital wallet.
The token, according to the company, would first be used to cover Truth+ subscription fees, with plans to expand its use to other features within the Truth Social ecosystem down the road.
“As part of a rewards program, we’re exploring the introduction of a utility token within a Truth digital wallet…” the letter stated, leaving just enough ambiguity to stir speculation.
Truth.Fi, ETFs, and Digital Wallet Dreams
This isn’t the first time Trump Media has flirted with crypto. Earlier this month, the company finalized a deal with Crypto.com and Yorkville America Digital to roll out a new series of exchange-traded funds (ETFs) under its new fintech branch, Truth.Fi.
Truth.Fi was officially launched in January — not long after Trump returned to office — and is designed to be the tech-forward face of the broader Trump Media umbrella. It’s worth noting, the company also filed a trademark for Truth.Fi back in November, explicitly mentioning downloadable software for a digital wallet.
Trump, who reportedly still owns over 50% of the media group, has taken a keen interest in merging politics, finance, and now, tokens — all under one red, white, and blue roof.
The TRUMP Token, Memecoins & Exclusive Dinners
Let’s not forget, Trump also made waves in January when he officially promoted his namesake TRUMP memecoin. That coin — yeah, the one with the $2.6 billion market cap — recently saw a spike in both price and trading volume. Why? Because the project announced that top holders could score a seat at a private dinner with the president.
Critics, unsurprisingly, had a field day. Ethics watchdogs called out the idea of trading crypto for presidential access, while others warned of the growing intersection between digital money and political clout.
Still, despite some backlash, Trump’s crypto ventures don’t seem to be slowing down. In fact, he’s listed as the “Chief Crypto Advocate” of World Liberty Financial, a DeFi project reportedly backed by some of his family members.
Price Check & Closing Thoughts
At last glance, the TRUMP token was down about 11%, trading at roughly $13, per The Block Price Page as of 5:52 p.m. EST Tuesday.
So, where’s this all going? Hard to say. But between Truth Social’s token ideas, ETF launches, and memecoin marketing, one thing’s clear — Trump isn’t just running for office… he’s sprinting into crypto too.
