- Paris Hilton found major success bringing her brand to the metaverse through her Roblox experience “Slivingland”, which has driven the equivalent of $60 million in traditional media advertising value.
- Slivingland launched in August 2022 as a digital playground for Hilton’s fans. A viral TikTok campaign helped drive over 32 million users to visit in just 6 months.
- A key revenue driver was selling nearly 500,000 branded emotes for 100 Robux each, generating significant revenue. The organic reach of Slivingland was valued as equivalent to a $60 million traditional ad campaign.
Paris Hilton has found huge success bringing her personal brand to the metaverse. Her Roblox experience “Slivingland” has driven the equivalent of $60 million in traditional media advertising value.
Hilton’s Early Metaverse Forays
In 2021, Hilton launched her first Roblox experience called “Paris World”. She referred to herself as the “Queen of the Metaverse” and leaned into her long-time passion for technology and gaming.
Viral Success for Slivingland
Slivingland launched in August 2022 as a digital playground for Hilton’s fans. A viral TikTok campaign helped drive major traffic and engagement. During its first 6 months, over 32 million users visited Slivingland.
Emote Sales Drive Value
A key revenue driver was selling branded emotes. Slivingland sold nearly 500,000 emotes for 100 Robux each in just two months. With Robux valued around $1.25, this generated significant revenue.
Equivalent to a $60M Ad Campaign
According to a report by Hilton’s media company and research firm Geeiq, the organic reach and engagement from Slivingland is equivalent to a $60 million traditional ad campaign. This demonstrates the marketing potential of metaverse experiences.
Ongoing Commitment to Web3
Hilton continues to be an active investor and participant in web3. Her firm co-led a $54 million raise for NFT platform Story Protocol. She also launched a VR dating experience in The Sandbox for Valentine’s Day. Hilton is fully embracing the metaverse as both a business opportunity and creative outlet.
