- In partnership with OneRare, Papa John’s will release three of its most popular pizzas as digital collections
- OneRare’s Foodverse will provide a new opportunity for foodies to experience the recipes and Papa John’s history
- Co-founder Supreet Raju is excited about the collaboration as it can leverage the platform’s latest metaverse
Papa John’s is making pizza history with its launch into the OneRare Food Metaverse. In partnership with OneRare, the renowned pizza chain will release three of its top-selling pizzas as digital collectibles that food fans can own and use to experience Papa John’s signature flavors uniquely.
The collaboration includes more than just NFTs, though — Papa John’s has set up a virtual experience center within OneRare’s Foodverse to give global foodies a virtual journey through its legendary recipes and the brand’s history.
Tapan Vaidya, CEO of Papa Johns UAE KSA & JOR, believes this partnership is part of their commitment to utilizing innovative technologies such as NFTs and Web 3.0: “We are committed to staying ahead of the curve and exploring innovative technologies like NFTs and web 3.0” he said.
Supreet Raju, the co-founder of OneRare, shared her enthusiasm about the collaboration by stating:
“Papa John’s Pizza is a beloved brand that has always been at the forefront of innovation. With this partnership, we are proud to help them pioneer a new frontier in the food industry by leveraging blockchain technology and NFTs.”
This revolutionary initiative from Papa John’s and OneRare is paving the way for digital transformation in the food industry and presents a new dining experience for everybody.
What is Foodverse?
Papa John’s, the renowned global pizza chain, is making waves in the food industry by becoming the first-ever food chain to enter the OneRare Food Metaverse with its NFT launch. Partnering up with OneRare helps Papa John’s to explore the opportunities of Web 3.0 and create fan engagement and monetization opportunities for their virtual users.
OneRare specializes in making blockchain technology accessible and enjoyable through familiar environments like food. In addition to teaching people about the basics of blockchain and NFTs, they also empower food companies to launch their digital collectibles. Some of their recent work includes Dish NFTs created by celebrity chefs like Chef Saransh Goila and Vicky Ratnani.
The collaboration between Papa John’s and OneRare will open up new possibilities in the industry while giving food fans a unique opportunity to experience Papa John’s signature flavors in a whole new way. People will now be able to collect three of Papa John’s most popular pizzas as digital collectibles — creating unprecedented excitement among pizza lovers worldwide.
NFTs Still Popular Despite Current Conditions
NFTs (non-fungible tokens) continue to revolutionize digital assets. Despite the low sales volume and the trend dwindling, they are still popular because they offer a unique, decentralized form of collecting and trading digital art, music, videos, and other valuable items that many people are now discovering. NFTs provide scarcity and authenticity that can’t be found in traditional collectibles or cryptocurrency.
