- Ronaldo fulfilled promise to play football with fans who purchased his NFTs through partnership with Binance
- Ronaldo faces class-action lawsuit in US over alleged illegal promotion of unregistered securities through NFTs
- Lawsuit faces difficulties moving forward as plaintiffs struggle to locate and serve Ronaldo given his undisclosed address
Cristiano Ronaldo recently fulfilled a promise to NFT holders despite ongoing legal issues. The football legend engaged with fans who purchased his digital collectibles. However, Ronaldo faces a class-action lawsuit in the United States over his NFT promotions.
Ronaldo Plays Football with NFT Holders
On January 25, crypto exchange Binance released a video of Ronaldo playing football with fans who owned his NFTs. Along with other Binance endorsers like Khaby Lame, Ronaldo trained and offered tips to NFT holders to improve their game. The sports star instructed participants on football drills in the promotional video.
Ronaldo’s Partnership with Binance
In 2022, Ronaldo signed a multiyear NFT deal and launched his first NFT collection with Binance. The agreement included creating exclusive engagement opportunities for NFT holders with Ronaldo. At the time, Ronaldo said bringing “unprecedented experiences and access” through NFTs was important to him. In 2023, he continued promoting NFTs with Binance despite legal troubles.
Class Action Lawsuit Faces Difficulties
Some believe Ronaldo and Binance illegally promoted unregistered securities. In November 2022, users filed a class-action lawsuit against Ronaldo in Florida over his NFT promotions with Binance. However, the plaintiffs have struggled to locate and serve Ronaldo given his private address. In January, they requested alternative means of service to comply with international agreements.
Conclusion
Ronaldo aims to engage with fans through NFTs despite a pending lawsuit over his promotions. The case faces difficulties proceeding as Ronaldo’s location remains elusive. However, the footballer continues collaborating with Binance amidst legal uncertainty.
